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Senior ABM Manager
Axonify
CanadaRemote3w ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Own the end-to-end ABM strategy for priority segments and top accounts — spanning 1:1, 1:few, and 1:many plays — to drive high-quality pipeline and revenue
- Partner with Product Marketing to develop vertical-specific positioning and translate it into campaign strategy for new and existing industry segments
- Define and refine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Identify net-new vertical opportunities and build the playbooks to pursue them
- Lead multi-channel ABM execution across paid social, display, content syndication, and other account-based channels
- Develop content and campaigns tailored to specific verticals, buyer personas, and account tiers — from awareness through to pipeline acceleration
- Collaborate with Digital Marketing to apply cross-channel insights and optimize campaign performance
- Establish operating processes and communication frameworks to keep Marketing and Sales tightly aligned around ABM priorities and account plans
- Serve as the marketing point of contact for priority accounts, ensuring timely, relevant, and coordinated outreach
- Partner with Sales to build and execute account-level plays that accelerate deals and drive net-new pipeline
- Build and maintain reporting that measures ABM impact across engagement, pipeline contribution, and revenue influence
- Leverage intent data and performance signals to continuously optimize targeting, messaging, and channel mix
- Translate data into clear insights and actionable recommendations for stakeholders across Marketing and Sales
- 5-7 years of B2B marketing experience, with direct ownership of account-based marketing or account-centric demand programs
- Demonstrated experience developing content and campaigns tailored to specific verticals, buyer segments, or named accounts
- Proven track record of executing ABM programs that influenced pipeline and revenue outcomes
- Experience partnering with Product Marketing to shape positioning and bring vertical strategies to market
- Proficiency in data reporting and visualization — with the ability to translate performance data into clear insights and stakeholder recommendations
- Experience with 6sense, Demandbase, or other intent and ABM platforms
- Excellent written and verbal communication skills, with the ability to convey complex concepts across a range of audiences
- Demonstrated ability to build cross-functional partnerships with Sales, Revenue, and Product teams
- Solution-oriented, proactive mindset — comfortable navigating ambiguity and driving clarity
- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.
Perks & benefits
- Learning Budget
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