Account Based Marketing Lead

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Role: Account Based Marketing (ABM) Lead</span></strong></p> <p><strong><span data-contrast="auto">Location:&nbsp;</span></strong><span data-contrast="auto">New York City Metro (hybrid)</span></p> <p>&nbsp;</p> <h3><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></h3> <p><span data-contrast="auto">You'll be the engine behind OLIVER's ABM and nurture efforts in North America, UK and EMEA translating pipeline intelligence into targeted, personalized marketing that drives real commercial outcomes. Working across sales, marketing, and executive leadership, you'll ensure our outreach to enterprise prospects is timely, relevant, and measurable.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Success means building programs that convert awareness into opportunity — and doing it in a way that sales and leadership can act on.</span><span data-ccp-props="{}">&nbsp;</span></p> <h3><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></h3> <ul> <li><span data-contrast="auto">Develop and lead ABM strategies for net-new enterprise acquisition across 1:1,&nbsp;1:Few, and&nbsp;1:Many tiers</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Use account-specific insights and intent data to tailor marketing activity and maximise engagement and conversion</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Partner with sales, marketing, and executive stakeholders&nbsp;across NA, EMEA, and UK&nbsp;to align on target accounts and share performance insights</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Report on monthly account engagement to senior leadership, translating data into clear recommendations</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Own all nurture activity across Cold, Warm, and Lapsed audiences</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Build and&nbsp;maintain&nbsp;a content library mapped to buyer journey stages, ensuring relevance at every touchpoint</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Design and automate behavioural workflows that guide prospects through the funnel</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Report on individual and brand-level engagement to support sales lead development</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Own CRM and database management across HubSpot and Salesforce for the&nbsp;key growth&nbsp;markets (NA, UK, EMEA)</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Maintain accurate data entry, segmentation, and platform consistency to support targeted marketing and reliable reporting</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Ensure key contact engagement data is accessible and actionable for sales and leadership</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Evaluate funnel performance across Awareness, Intent, MQL, and Opportunity stages</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Use analytics tools to surface insights and recommend improvements to strategy, targeting, and content</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Present findings clearly to cross-functional stakeholders, including remote and international collaborator</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <h3><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></h3> <ul> <li><span data-contrast="auto">Proven experience in B2B marketing, ideally within an agency or professional services environment</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Hands-on experience with ABM platforms and methodologies — 1:1,&nbsp;1:Few, and&nbsp;1:Many</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong working knowledge of&nbsp;HubSpot and Salesforce, including automation, segmentation, and reporting</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Confidence building and optimizing nurture workflows based on user behaviour and intent data</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Clear, direct communicator — able to present insights and recommendations to senior stakeholders across time zones</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Comfortable working independently in a remote, globally distributed team</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Proficiency&nbsp;with Gen AI tools to enhance content creation, research, and campaign iteration</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Ability to critically evaluate AI outputs and apply human judgment to ensure quality and brand alignment</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">An agentic approach to problem-solving — able to break down complex briefs into actionable steps and work through them systematically</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-ccp-props="{}"><span class="TextRun SCXW211268516 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW211268516 BCX0">At the time of this&nbsp;</span><span class="NormalTextRun SCXW211268516 BCX0">posting</span><span class="NormalTextRun SCXW211268516 BCX0">, the base salary for this position may range from $136,000 to $152,000</span></span><span class="TextRun SCXW211268516 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW211268516 BCX0">.</span><span class="NormalTextRun SCXW211268516 BCX0">&nbsp;</span><span class="NormalTextRun SCXW211268516 BCX0">Individual compensation varies based on&nbsp;</span><span class="NormalTextRun SCXW211268516 BCX0">job related</span><span class="NormalTextRun SCXW211268516 BCX0">&nbsp;factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one</span><span class="NormalTextRun SCXW211268516 BCX0">&nbsp;</span><span class="NormalTextRun SCXW211268516 BCX0">componen</span><span class="NormalTextRun SCXW211268516 BCX0">t</span><span class="NormalTextRun SCXW211268516 BCX0">&nbsp;of OLIVER’s total compensation package</span></span></span></li> </ul> <h6 style="text-align: right;"><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 15953</span></h6> <h6 style="text-align: right;"><span style="color: rgb(255, 255, 255);"><span class="TextRun SCXW167430428 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW167430428 BCX0">#</span><span class="NormalTextRun SCXW167430428 BCX0">LI-</span><span class="NormalTextRun SCXW167430428 BCX0">midsenior&nbsp;</span></span><span class="EOP SCXW167430428 BCX0" data-ccp-props="{&quot;201341983&quot;:1,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}">&nbsp;</span><span class="TextRun SCXW20133019 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW20133019 BCX0">#LI-FD1</span></span><span class="EOP SCXW20133019 BCX0" data-ccp-props="{&quot;201341983&quot;:1,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:270}">&nbsp;</span></span></h6><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations &nbsp;</span></p> <p>&nbsp;</p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. &nbsp;</span></em><span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>