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Account Executive
Forthea
Houston1y ago
About the role
<p>Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.</p>
<p>Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.</p>
<p> </p>
<p>Forthea is currently seeking an Account Executive to drive new sales revenue in the digital marketing field that will be responsible for:</p>
<ul>
<li>Convert qualified prospects into new clients</li>
<li>Prospect and qualify new leads as needed</li>
<li>Manage database for prospective targets, including consultants, prospects, current clients, etc.</li>
<li>Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.</li>
<li>Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary</li>
<li>Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting</li>
<li>Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise</li>
<li>Periodic meetings with Account Manager to review success status</li>
<li>Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs</li>
<li>Stay abreast of all current agency accounts for reference in new business presentations</li>
<li>Assist agency leadership with research, and information gathering</li>
<li>Research and pursue sales and networking opportunities to grow client base</li>
<li>Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company</li>
<li>Able to travel locally and out of town occasionally</li>
<li>Exceed quarterly and annual sales quotas</li>
</ul>
<p> Qualified individuals will possess the following attributes:</p>
<ul>
<li>Minimum Education: Bachelor's Degree from 4-year, accredited college</li>
<li>Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
<ul>
<li>Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals</li>
<li>Proven track record of penetrating and expanding large corporate accounts</li>
<li>Proven track record of exceeding quotas and goals</li>
<li>Experience in selling in a competitive environment</li>
</ul>
</li>
<li>Minimum Field-of-Expertise: None required</li>
<li>Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint</li>
<li>Minimum Attitude: Inspiring</li>
</ul>
<div>
<p><strong>Ideal/Icing Qualifications (Non-Required):</strong></p>
<p>• 4+ years direct sales experience (preferably with an agency).</p>
<p>• Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.) </p>
<p>• Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales.</p>
<p>• Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design.</p>
<p>• Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.</p>
<p>**IMPORTANT: These Ideal/Icing qualifications are simply a “plus”, but NOT AT ALL REQUIRED TO BE SERIOUSLY CONSIDERED FOR THIS POSITION. </p>
</div>
<p> </p>
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