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Account Executive - Beauty (New York/LA)

togethergroup

PURPLE LAHybrid3mo ago
Employment
Full-time

About the role

Responsibilities

  • Proactive and strategic media outreach to secure product and feature placements for clients across online, print, podcast, broadcast outlets

  • Supporting communications strategies for clients with creative ideas & industry insights

  • Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team

  • Assisting with compiling monthly and weekly reports for all clients accurately and in a timely manner

  • Lead and manage PR campaigns with the support of Senior team

  • Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists

  • Identify and track emerging trends and initiatives in the digital space and develop relevant client applications

  • Assist senior team on project management and workflow and recognize flow changes when needed

  • Contribute to the ideation and implementation of brand strategy

  • Directly liaising with luxury beauty clients with the support of senior leadership

  • Day-to-day support on mailings, strategy execution, brand partnerships and PR and influencer initiatives

  • Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes

  • Responsible for managing product deliveries/placements/press bookings in a timely manner

  • Be a part of managing the master media database and internal team databases and ensure it is kept up to date and accurate

  • Begin to build media relationships by attending press meetings, launch events and any external industry related events

  • Maintain and establish industry contacts with press and digital influencers

  • Supporting the team with key launches and events

  • Be a brand champion for your clients and build strong relationships with them

Skills and Experience

  • 3 years of relevant working experience

  • Beauty and Wellness PR experience is required

  • Superior knowledge of luxury consumer industry

  • Ability to manage multiple accounts simultaneously

  • Excellent written and verbal skills

  • You are a team player who is hardworking and dedicated

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