Account Executive, Social & Influencer

<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire is seeking an <strong>Account Executive, Social &amp; Influencer</strong> to join our growing digital team to help execute innovative social media and influencer marketing programs on behalf of some of the world’s most recognized brands. This is a hands-on opportunity for someone passionate about digital culture, social media, influencer engagement, and emerging platforms.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The digital landscape is constantly evolving, and we are looking for someone who is naturally curious, eager to learn, and excited to explore new online communities, influencer networks, content formats, and digital marketing opportunities. Highwire’s digital team combines strategic thinking, exceptional content development, strong client service, and a collaborative mindset to deliver award-winning work that drives measurable business results.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple workstreams across several client accounts. You are excited to contribute to social media and influencer campaigns from planning through execution, while continually identifying opportunities to improve performance, strengthen client relationships, and expand your digital marketing expertise. Working closely with senior team members, Account Executives play an important role in delivering exceptional client experiences and impactful campaigns.</span></p> <h2><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Key Responsibilities:</strong></span></h2> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Client Service &amp; Account Management</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage assigned portions of client programs and social media and influencer activation deliverables, ensuring projects are completed accurately, on time, and aligned with client objectives.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build strong working relationships with clients and teammates through consistent communication, responsiveness, and reliable execution.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support account teams in preparing client updates, presentations, meeting materials, and campaign recommendations.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Demonstrate a thorough understanding of client business goals, target audiences, competitive landscapes, and industry trends.</span></li> </ul> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Social Media Marketing</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Write and edit engaging, platform-native social content that aligns with client brand voice, messaging, and campaign objectives.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Assist in the development and execution of social media strategies designed to increase awareness, engagement, and business impact.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage content calendars and publishing schedules across multiple social platforms.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support community management efforts through social listening, audience engagement, trend monitoring, and issue escalation when appropriate.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Stay informed on platform updates, emerging social trends, and best practices to identify opportunities for clients.</span></li> </ul> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Influencer Marketing</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Research, identify, and vet influencers and content creators aligned with client goals and audiences.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support influencer outreach, contracting and negotiation, content review &amp; approval, and overall campaign coordinations.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monitor influencer content performance and contribute recommendations to optimize future programs.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build and maintain positive relationships with influencers, creator partners, agents and representatives.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Demonstrate expertise across diverse influencer communities, industries, and subject matter areas.&nbsp;</span></li> </ul> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Analytics &amp; Reporting</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Track social media and influencer campaign performance using platform analytics and reporting tools.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contribute to recurring client reports by analyzing data, identifying trends, and providing actionable insights.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support measurement efforts tied to client objectives, including awareness, engagement, website traffic, lead generation, and other key performance indicators.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Help identify opportunities for optimization based on performance data and campaign learnings.</span></li> </ul> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Team Collaboration &amp; Professional Development</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Collaborate effectively with creative, paid media, analytics, and PR teams to ensure integrated program execution.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Mentor interns and junior team members on foundational social media, influencer, and account management tasks.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contribute ideas for creative campaigns, content strategies, influencer activations, and emerging digital opportunities.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Pursue ongoing learning and professional development to stay current with industry trends, platform innovations, and digital marketing best practices.</span></li> </ul> <h2><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"><strong>Success Factors:</strong></span></h2> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">2–4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, content development, or related fields.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube, and emerging channels.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Experience supporting social media programs and influencer marketing campaigns.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, activations, and other content opportunities.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Be comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets optimized for TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong written and verbal communication skills, including copywriting, emails, and presentations.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Growth mindset with a desire to continuously learn, improve, and take on new challenges.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong organizational and project management skills.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Ability to analyze performance data and translate findings into actionable recommendations.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Proven ability to work collaboratively within cross-functional teams and contribute to a positive team culture.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, Google Analytics, or similar platforms.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);"><em>The salary range for this position is $54,000 to $62,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. </em><span style="color: rgb(255, 255, 255);"><em>#LI-Remote</em></span></span></p><div class="content-conclusion"><p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>About Highwire</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Our people-first culture is driven by <em>four</em> core values:</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Team Empowerment</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Growth Mindset</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Inclusion Always</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Fierce Distinction</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire. Above all.</span></p> <hr> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Competitive salary with merit-based opportunities for growth</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Flexible hybrid work model tailored to your schedule and lifestyle</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Generous vacation policy, including extended summer and winter breaks</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Early log-off on Fridays through our Empower Hours program</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">401(k) plan with employer matching</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Comprehensive medical, dental, and vision coverage, plus FSA options</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Paid parental leave benefits</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Commuter benefits</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Annual Growth Mindset stipend for books, events, or learning experiences</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly technology reimbursement</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Wellness benefit program for mental and physical health</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">501c3 donation matching program</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Mentorship and ongoing professional development opportunities</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly recognition and team celebrations</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Employee referral and new business referral bonuses</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Quarterly Highwire events and team gatherings</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Dog-friendly office environment</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A supportive, inclusive, and collaborative workplace where you can grow and do your best work</span></li> </ul> <hr> <p><span style="font-size: 12pt;"><strong><span style="font-family: verdana, geneva, sans-serif;">Location &amp; Work Environment</span></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire offers both remote and hybrid work options, depending on where you live.</span></p> <p style="padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Hybrid: </strong>Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.</span></p> <p style="padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Remote:</strong> We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..</span></p> <p><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.</span></em></p> <hr> <p><span style="font-size: 12pt;"><strong><span style="font-family: verdana, geneva, sans-serif;">Join the Highwire team</span></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.</span></p> <p data-start="702" data-end="832"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!</span></em></p></div>