Account Manager, XM

The Account Manager is primarily responsible for the design, management and event execution at various locations nationally including stores, events, and pop-ups. This position will require creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and samplings.

The Account Manager position will include event planning, event implementation, vendor negotiation/management, budget development and tracking, and creation of marketing and measurement plans. The incumbent will manage these promotions as they go live, be a loyal brand advocate and work closely with your direct reports and vendors to consistently exceed expectations.

• Define, monitor and give feedback on key performance metrics, provide overall direction to the team and take appropriate actions when metrics are not met;

• Work with direct reports and internal support services to ensure that the services are aligned to deliver the perfect visit and that the services are effectively delivered;

• Set the short and long term strategic direction for the team and identify the necessary services and resources required to implement the strategy;

• Continually look for opportunities to grow revenue and gross margin with existing client;

• Work within team and Directors to identify and implement best practices;

• Identify venues and assist in multi-market site selection and negotiation;

• Negotiate and manage vendors to ensure flawless execution and ensure optimum return on cost;

• Administrative oversight (HR, recruiting, accounting, legal);

• Serve as the primary contact for National and regional clients;

• Provide weekly status updates on program results/personnel, client program reporting and reviews;

• Direct management of 2-3 individuals and indirect management of 30+;

• Coordination of event logistics (properties, staff, routing, etc.);

• Challenge and manage a team of in-field Market Managers as well as an in-house team of account managers;

• Be responsible for operational and financial performance and for organic growth of a single program or multiple small programs;

• Work closely with other key account team partners to determine meaningful business metrics for the program and help to build reporting around it to drive the business;

• Crisis management - identify field issues and develop solutions;

• Tracking and maintaining all event budgets, responsible for the bottom line delivery of your project;

• Drive revenue growth with existing clients and generate new business opportunities; and

• Miscellaneous duties as assigned.

• Bachelor’s (or Master’s) Degree in Business, Marketing or related field;

• 4 or more years of management experience in a experiential marketing/event marketing environment;

• Beverage/alcohol experience is a plus.

• In retail sampling experience is a plus.

• Access to a vehicle with a G2 or G class license is required. 

• Ability to work flexible hours including overnight travel, evenings and weekends.

• Proven success in senior level client relationship development, management, retention and growth;

• Outstanding organizational skills, attention to detail, project management experience, and prioritization of tasks Superior interpersonal skills to work closely with other team members and the client;

• Experience managing a multi-market team of Market Managers/Event Managers; and

• Previous experience dealing with partner agencies.

• Professional attitude and strong leadership skills;

• Strong client communication skills (insight, analysis, and program reporting);

• Solid understanding of social media tools and digital platforms;

• Strong computer application skills (Excel, Word, PowerPoint) and ability to work in a digital work environment