Ad Creative Strategist

<div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-GEUbd7sWzobkyGxnNNAufQyQsXe">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-HytwdMMd1o5PQtxqi9QudDSMsWV"><strong>What You’ll Be Doing</strong><strong>&nbsp;</strong></h2> <div data-page-id="TuIQdrSzIogAsFxooNAl338bgCc" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Kfhydn0M5ozO45xPf1OlKWSAg3b" data-list="bullet"> <div>Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok</div> </li> <li class="ace-line ace-line old-record-id-Jz4YdQfF6oHVt1x0w2glKDnCgXL" data-list="bullet"> <div>Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI</div> </li> <li class="ace-line ace-line old-record-id-GMNpdGQ6XoihaSx4Rlhl1nZCgic" data-list="bullet"> <div>Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging</div> </li> <li class="ace-line ace-line old-record-id-QvosdMclyo8bG3xz8FOlUtoogqd" data-list="bullet"> <div>Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs</div> </li> <li class="ace-line ace-line old-record-id-Cu35d54t9oCYO9x374slVKjXgKf" data-list="bullet"> <div>Track industry and competitor creative trends to deliver differentiated asset strategies</div> </li> <li class="ace-line ace-line old-record-id-SIoad5A0DoC5VwxU2RAlWJAGgLg" data-list="bullet"> <div>Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch&nbsp;</div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-ZvAmdvgIGoKyiHxjBTiu68Kcs9d"><strong>What We Look For In You </strong></h2> <div data-page-id="TuIQdrSzIogAsFxooNAl338bgCc" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-L61edq2WWoe7MAx4aMilyRdZgYc" data-list="bullet"> <div>Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale</div> </li> <li class="ace-line ace-line old-record-id-Nfr9dNihfosG3vxJfWMlmuekgcC" data-list="bullet"> <div>Solid knowledge of finance and familiarity with the crypto/digital asset industry; <strong>personal investing experience is a strong plus</strong>, bringing a genuine user perspective</div> </li> <li class="ace-line ace-line old-record-id-WRpIdeiuko0Ot2xMadSl91uwgzc" data-list="bullet"> <div>Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties</div> </li> <li class="ace-line ace-line old-record-id-W4DndoOh0oRV8Sx85sHlG4v4gXd" data-list="bullet"> <div>English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams</div> </li> <li class="ace-line ace-line old-record-id-MqQHdY8gkoj4xwxTg0ol2Unmgge" data-list="bullet"> <div>Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback</div> </li> <li class="ace-line ace-line old-record-id-CUyadfQ7FoUgVHxFPlDlTVb6gLg" data-list="bullet"> <div>Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills</div> </li> <li>Strong bilingual (English &amp; Mandarin) ability</li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-DiLSdqfwUoKOraxakB6uGEomsXl"><strong>Nice to Haves</strong></h2> <div data-page-id="TuIQdrSzIogAsFxooNAl338bgCc" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-YGBWdLxHjoOM1VxPiY1lb7sagJc" data-list="bullet"> <div>Advertising experience in crypto exchanges, fintech, or brokerage industries</div> </li> <li class="ace-line ace-line old-record-id-DgOLdOKLjohPMjxs8WAlzw0rgVf" data-list="bullet"> <div>AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)</div> </li> <li class="ace-line ace-line old-record-id-Hi1LdvTyXoeK6BxGTlDlJNtBg7d" data-list="bullet"> <div>Video editing skills, able to independently handle post-production of assets</div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-CmqsdZ2GTo6Z9VxuHx4ugzRRsm3"><strong>Perks &amp;<span style="font-size: 18pt;"> Benefits </span></strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-XvQudJ7z0ouSnuxOibouMkKzsCc" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-GAzBdJXxLo291PxrthXurPeds4g" data-list="bullet"> <div>L&amp;D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-CKPxdgHeoosenzxCpV2uV32ysz0" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-XjPSdIa92oGeLox9Qo9uejVEs4c" data-list="bullet"> <div>Wellness and meal allowances</div> </li> <li class="ace-line ace-line old-record-id-CS34dAJCDoMDHxx95pZu43yjsxB" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants</div> </li> <li class="ace-line ace-line old-record-id-Uqtsd4bN8oaHt7xyPlYuxmfcsob" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> <div class="ace-line ace-line old-record-id-JGIsdeznCo2qpfxJAqkuViMfsHS">&nbsp;</div> <div class="ace-line ace-line old-record-id-JGIsdeznCo2qpfxJAqkuViMfsHS"><span style="color: rgb(255, 255, 255);">#LI-WWW</span><br><span style="color: rgb(255, 255, 255);">#LI-ONSITE</span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>