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About the role
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong><span data-contrast="auto">Adobe Alliance Sales</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":60,"335559740":259}"> </span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-contrast="auto">US - (Remote/Hybrid)</span><span data-ccp-props="{"335559739":60}"> </span></p>
<p><strong><span data-contrast="auto">Vertical Focus: </span></strong><span data-contrast="auto">Consumer Packaged Goods (CPG), Retail</span><span data-ccp-props="{"335559739":60}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">The Opportunity</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Role Summary</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto">Core Identity: </span></strong><span data-contrast="auto">Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Role Framework: </span></strong><span data-contrast="auto">This role operates across three primary motions:</span><span data-ccp-props="{"335559739":60}"> </span></p>
<ul>
<li><span data-contrast="auto">Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through close</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Partner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategies</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Internal Orchestration (25%): Coordinate VML resources—solutions, delivery, executives—to win deals</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Accountability: </span></strong><span data-contrast="auto">You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Core Responsibilities</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Client Engagement (40%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Lead Adobe-centric sales pursuits from initial qualification through contract close</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Facilitate executive briefings and workshops with clients and Adobe leadership</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Navigate complex procurement processes in CPG and retail organizations</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Partner Coordination (35%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Participate in joint account planning with Adobe field sellers</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Coordinate with Adobe on opportunity registration and deal support</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Represent VML at Adobe Summit, retail industry events, and customer engagements</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Internal Orchestration (25%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Collaborate with VML account teams to identify Adobe opportunities within existing client relationships</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Coordinate solution architects and pre-sales resources for pursuits</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Partner with delivery leadership to ensure sold work transitions smoothly</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Contribute to Adobe alliance strategy and GTM planning for CPG/Retail</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Maintain accurate pipeline and forecast in VML systems</span><span data-ccp-props="{}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">Technology & AI Expectations</span></strong> <span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.</span><span data-ccp-props="{}"> </span></p>
<p><span data-ccp-props="{}"> </span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Target Accounts & Focus Areas</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li><span data-contrast="auto">Adobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, Analytics</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Solution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chain</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerce</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">CPG: Major consumer goods companies, food and beverage, personal care, household products</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Success Metrics</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<ul>
<li><span data-contrast="auto">Revenue closed against annual quota target</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Pipeline coverage (3-4x quota target)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Win rate on qualified Adobe opportunities</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Adobe field team engagement (joint calls, account plans, QBRs)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Number of accounts actively covered with Adobe</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Qualifications</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Required</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Track record of achieving quota in complex, consultative sales environments ($3M+ annually)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Experience selling into CPG or Retail industries</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Strong executive presence and ability to engage C-suite stakeholders</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Background in professional services, consulting, or systems integration</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Preferred</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Existing relationships with Adobe field sales in North America</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Adobe certifications or deep product knowledge</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Experience with omnichannel commerce, personalization, or customer data platforms</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Track record selling into major CPG brands or retail enterprises</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Experience with WPP or holding company environments</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Bachelor's degree; MBA or technical degree a plus</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Role Positioning</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">This role is a quota-carrying, client-facing alliance seller—not a back-office alliance manager, pure marketing function, or technical pre-sales role. You will be in the room with clients and partners regularly. You will own your number and be accountable for revenue outcomes. Success requires strong sales execution, relationship-building with Adobe, and the ability to orchestrate VML resources to win complex deals.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">About VML Enterprise Solutions</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.</span><span data-ccp-props="{}"> </span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$75,000</span><span class="divider">—</span><span>$180,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on <a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p>
<p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>
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