Affiliate Marketing Specialist

<h2>Role Overview</h2> <p>We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers.</p> <h2>Key Responsibilities</h2> <h3>Affiliate program ownership</h3> <ul> <li>Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management</li> <li>Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products</li> <li>Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin</li> <li>Continuously prune low performers and double down on what is working</li> </ul> <h3>Referral and word-of-mouth programs</h3> <ul> <li>Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel</li> <li>Build word-of-mouth and ambassador motions that amplify product launches and key moments</li> <li>Create the in-product surfaces, messaging, and reward mechanics that actually get users to share</li> </ul> <h3>Viral loops and growth mechanics</h3> <ul> <li>Identify and build viral loops within and around our products — where each new user predictably drives the next</li> <li>Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing</li> <li>Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it</li> </ul> <h3>Data, measurement, and reporting</h3> <ul> <li>Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable</li> <li>Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor</li> <li>Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope</li> <li>Proactively detect and shut down fraud, abuse, and incentive gaming</li> </ul> <h3>Cross-functional collaboration</h3> <ul> <li>Work closely with product and engineering on in-product referral surfaces, tracking, and attribution</li> <li>Partner with finance and compliance on payout structures, KYC/AML, and program terms</li> <li>Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis</li> </ul> <h3>Requirements</h3> <ul> <li>3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program</li> <li>Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops</li> <li>Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn</li> <li>Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling</li> <li>Sharp instincts for incentive design — what motivates partners and users without breaking program economics</li> <li>Strong written English and the ability to recruit, brief, and manage external partners professionally</li> <li>Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment</li> </ul> <h3>Nice to Have</h3> <ul> <li>Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem</li> <li>Experience running affiliate or referral programs for trading, fintech, or other financial products</li> <li>Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns)</li> <li>Experience with fraud detection and prevention in incentive-driven programs</li> <li>Comfort using AI tooling for partner research, outreach, and content personalisation</li> </ul> <h3>What Success Looks Like in the First 6 Months</h3> <ul> <li>A live, performing affiliate program with a curated roster of partners and clean attribution</li> <li>A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time</li> <li>A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team</li> <li>Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels</li> </ul> <h3>Perks</h3> <ul> <li>Remote Setup</li> <li>HMO on day 1</li> </ul>