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About the role
Key Responsibilities
- AI-Powered Campaign Development: Lead the creation of engaging, social-first marketing campaigns from initial concept to final execution, utilizing a suite of AI tools to produce video, image, and text-based content.
- Prototyping and Experimentation: Rapidly prototype new creative ideas and formats.
- Advanced Prompt Engineering & Scriptwriting: Write and refine sharp, compelling scripts and creative prompts tailored for various digital platforms. Use Gemini to accelerate ideation, storyboarding, and asset generation.
- Apply Creative Vision: Employ a strong sense of design, aesthetics, and user experience to ensure all assets are not only technically impressive but also tasteful.
- Hands-on Collaboration: Work closely with the broader marketing team, brand managers, and other stakeholders to ensure creative output is aligned with campaign goals and brand standards.
- Stay on the Cutting Edge: Actively research and experiment with the latest advancements in AI, creative coding toolkits, and interactive technologies to continuously push the boundaries of what's possible and are inspired by what is being experimented with across the AI builders communities.
Skills, Knowledge & Expertise
- Proficiency in AI tools Google suite including Gemini, Veo, and Nano Banana for text, image, and video generation
- Native or near-native German language skills alongside English for international collaboration
- Proven track record of creative output evidenced through a strong portfolio or social media content
- High degree of autonomy and the ability to manage independent workstreams remotely
- Capability to blend strategic direction, creative execution, and technical AI skills
- Strong alignment with brand standards while maintaining speed and innovation in content production
- Quick adaptation to emerging technologies and the evolving landscape of AI in marketing
- Ability to effectively operate in a fast-paced environment and to work on multiple projects simultaneously in a dynamic and constantly evolving context
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