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About the role
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong><span data-contrast="auto">Title: </span></strong><span data-contrast="auto">Alliance Solution Lead, Adobe - Content Supply Chain</span><span data-ccp-props="{"335559739":60}"> </span></p>
<p><strong><span data-contrast="auto">Job Posting Titles: </span></strong><span data-contrast="auto">GTM Solution Lead - Adobe Alliance</span><span data-ccp-props="{"335559739":60}"> </span></p>
<p><strong><span data-contrast="auto">Solution Focus: </span></strong><span data-contrast="auto">WPP Open / Content Supply Chain (CSC)</span><span data-ccp-props="{"335559739":60}"> </span></p>
<p><strong><span data-contrast="auto">Region/Scope: </span></strong><span data-contrast="auto">Global</span></p>
<p> </p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">The Opportunity</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Role Summary</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto">Core Identity: </span></strong><span data-contrast="auto">Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Role Framework: </span></strong><span data-contrast="auto">This role operates across four primary motions:</span><span data-ccp-props="{"335559739":60}"> </span></p>
<ul>
<li><span data-contrast="auto">Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Market Development (15%): Develop thought leadership and market presence for CSC solutions</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Accountability: </span></strong><span data-contrast="auto">You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Core Responsibilities</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Solution Development (35%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Develop solution architecture patterns for Content Supply Chain implementations</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Create packaged offerings with clear scope, pricing frameworks, and delivery approaches</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Collaborate with WPP Open product teams on integration requirements and roadmap</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Document solution specifications and technical requirements</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Client Advisory & Customer Zero (25%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Guide VML's Customer Zero implementation as reference for CSC solutions</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Advise client teams on solution design and implementation approach</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Participate in executive briefings and solution workshops with key prospects</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Develop referenceable case studies and proof points from implementations</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Provide technical guidance on complex integration scenarios</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Co-Sell & Market Enablement (40%)</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Enable VML sales teams on CSC solution positioning and qualification</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Advise on co-sell motions with Adobe field teams</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Coordinate with Adobe alliance team on joint GTM planning</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Develop sales tools, battle cards, and discovery guides</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Contribute to marketing content, thought leadership, and event presentations</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Represent VML at Adobe events and industry conferences</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Technology & AI Expectations</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Team Leadership & Management</span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<p><span data-contrast="auto">Accountability: Accountable for cross-functional outcomes on GTM and solution development. Success depends on ability to influence and align multiple stakeholders.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Leadership Expectations: Guide solution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Management Scope: Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution. Influences without direct authority across sales, marketing, delivery, and partner organizations.</span><span data-ccp-props="{}"> </span></p>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Success Metrics</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<ul>
<li><span data-contrast="auto">Solution offerings defined and market-ready</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Customer Zero implementation completed and referenceable</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Pipeline influenced through CSC positioning ($XM target)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Sales enablement delivered (teams trained, materials created)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Adobe co-sell engagement on CSC opportunities</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Qualifications</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Required</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Strong understanding of content supply chain challenges and enterprise content workflows</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Track record of building and taking solutions to market</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Ability to translate technical capabilities into business value propositions</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Strong executive presence and ability to lead client workshops</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Background in professional services, consulting, or enterprise software</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 3">Preferred</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Experience with WPP Open or similar enterprise content platforms</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Prior Adobe partner ecosystem experience</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Experience building joint GTM offerings with technology partners</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Background in agency or holding company environments</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="auto">Bachelor's degree; MBA or technical degree a plus</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">Role Positioning</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">This is a solution leadership role—not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 2">About VML Enterprise Solutions</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":100}"> </span></p>
<p><span data-contrast="auto">VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.</span><span data-ccp-props="{}"> </span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$100,000</span><span class="divider">—</span><span>$230,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on <a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p>
<p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>
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