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Analista de CRM
napratica
São Paulo1mo ago
About the role
<div class="content-intro"><p style="line-height: 1.3;"><strong><em><span style="font-size: 12pt; font-family: Arial;">Sobre o Na Prática</span></em></strong></p>
<p style="line-height: 1.3; text-align: justify;"></p>
<p style="line-height: 1.3; text-align: justify;"><span style="font-size: 12pt; font-family: Arial;">Criado pela Fundação Estudar em 2012 e incorporado pela filantropia do BTG Pactual, o Na Prática nasceu como uma plataforma educacional criada para impulsionar a <strong>carreira</strong> de jovens, do estágio à liderança, <strong>complementando</strong> o ensino universitário com uma formação voltada para o mercado de <strong>trabalho</strong>.<br> <br>Oferecemos orientação de carreira, aceleração de performance e conexão com o mercado de trabalho, através de cursos online e presenciais, conteúdo digital gratuito e eventos de recrutamento.</span></p></div><p><span style="font-family: helvetica, arial, sans-serif;"><strong><span data-contrast="none">Responsabilidades da vaga:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Liderar a criação e execução de campanhas multicanais (e-mail e WhatsApp) com foco em performance e personalização.</span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{"335557856":16777215}">Desenvolver e otimizar automações complexas no <strong>Automation Studio </strong>e jornadas no <strong>Journey Builder</strong>, integradas com a <strong>Sales Cloud/Salesforce</strong>.<br></span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{"335557856":16777215}">Atuar na definição, construção e manutenção de bases segmentadas via <strong>SQL</strong>, garantindo performance e governança dos dados.<br></span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{"335557856":16777215}">Apoiar na criação e teste de conteúdos dinâmicos para e-mails e <strong>CloudPages </strong>utilizando <strong>HTML </strong>e <strong>AMPScript</strong>.<br></span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-props="{"335557856":16777215}">Ser ponte entre áreas de <strong>marketing</strong>, <strong>tecnologia </strong>e <strong>negócio</strong>, garantindo alinhamento e entrega de valor nas iniciativas de <strong>CRM</strong>.<br></span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif;"><strong><span data-contrast="none">Principais Objetivos e Metas:</span></strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: helvetica, arial, sans-serif;"><span data-contrast="none">Atingir e superar a meta de </span><strong><span data-contrast="none">60 mil inscritos</span></strong><span data-contrast="none"> nos programas educacionais.</span> </span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: helvetica, arial, sans-serif;">Garantir um aumento contínuo e eficiente no volume de inscritos qualificados para os programas. </span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: helvetica, arial, sans-serif;">Otimizar as taxas de conversão do funil, desde a captação de leads até a conversão final.</span></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: helvetica, arial, sans-serif;">Fortalecer o uso de <strong><span data-contrast="none">fluxos de automação</span></strong><span data-contrast="none"> e escalabilidade para otimizar processos de vendas e/ou engajamento.</span><span data-ccp-props="{"335557856":16777215}"> </span></span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif;"><strong><span data-contrast="none">Competências Obrigatórias:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experiência prévia com <strong>Salesforce Marketing Cloud</strong>, especialmente em Email Studio, Journey Builder, Automation Studio, Contact Builder e Content Builder.</li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Conhecimento em <strong>SQL </strong>para segmentações simples.</li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experiência com integração entre <strong>Marketing Cloud </strong>e <strong>Sales Cloud </strong>(Data Extensions, sincronizações, APIs).</li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Noções de <strong>AMPScript </strong>e <strong>HTML/CSS</strong> aplicadas a e-mails.<strong><br></strong></li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Capacidade analítica e foco em resultados.</li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif;"><strong><span data-contrast="none">Experiências Prévias ou Conhecimentos Diferenciais:</span></strong><span data-ccp-props="{"201341983":0,"335551550":6,"335551620":6,"335557856":16777215,"335559740":360}"> </span></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experiência com WhatsApp da <strong>Salesforce</strong>.</li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Expertise aprofundada em <strong>Salesforce Sales Cloud </strong>e suas funcionalidades.</li>
<li style="font-family: helvetica, arial, sans-serif;" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Vivência em times com foco em <strong>CRM</strong>, performance e personalização de campanhas.</li>
</ul>
<h4><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Nossos Benefícios:</span></h4>
<ul>
<li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Plano de saúde Bradesco;</span></li>
<li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Plano Odontológico Bradesco;</span></li>
<li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Vale-refeição/alimentação;</span></li>
<li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Bônus por performance; </span></li>
<li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Wellhub e/ou TotalPass.</span></li>
</ul>
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