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About the role
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Vaga de Analista de Marketing - Product Marketing</span><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{"335551550":6,"335551620":6}"> </span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">O/A Analista de Marketing (Product Marketing) é responsável por interligar as equipes de Produto, Marketing, Ciclo de Vida, Atendimento (entre outras áreas necessárias), de forma que todos compartilhem métricas e processos, e estejam sempre alinhados. É um profissional focado na comunicação de produtos e serviços no mercado. Seu foco deve estar em como esse produto se comunica em seus diferentes estágios e se ele está de acordo com as expectativas do público e do negócio. É imprescindível que esse profissional tenha domínio sobre gestão de projetos, sabendo elaborar planejamentos, monitorar métricas e indicadores, conduzir reuniões e definir prioridades.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">No seu dia a dia:</span><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Conhecer profundamente a unidade de negócio, seu público, sua estrutura, suas metas, seus produtos e seus serviços; </span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Direcionar pesquisa de mercado e análise competitiva; </span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Direcionar o posicionamento de marketing do negócio e dos produtos; </span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Direcionar a estratégia de go-to-market; </span> </span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Priorizar e conduzir as iniciativas com as equipes de aquisição, ciclo de vida, atendimento, criação, conteúdo etc.; <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Acompanhar o customer success / conhecer a jornada do consumidor (onboarding, ativação, retenção, upselling, cross-selling, CX) <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Analisar e medir os resultados do negócio, das campanhas e das comunicações de forma geral; <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Planejar e desenvolver as estratégias de comunicação e marketing.<span data-ccp-props="{}"> </span></span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Soft Skills:</span><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Facilidade de relacionamento e negociação </span><span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Inteligência emocional </span><span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Resiliência </span> </span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Comunicação assertiva <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Atitude proativa <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Liderança <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Colaboratividade / Trabalho em equipe <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Organização e gestão do tempo <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Segurança / Autoconfiança <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Legitimidade / Autoridade <span data-ccp-props="{"335559685":709}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Orientação a resultado<span data-ccp-props="{"335559685":709}"> </span></span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Hard Skills:</span><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-ccp-props="{}"> </span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Planejamento de Marketing </span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Growth Marketing</span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Gestão de marca (Branding) </span><span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Técnicas de atendimento/relacionamento (ex.: briefing, apresentação, condução de reuniões etc.) </span> </span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Power Point avançado <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Análise de dados e insights <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Metodologia ágil <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Gestão de projetos <span data-ccp-props="{}"> </span></span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Ferramentas relacionadas à gestão de projetos (ex.: JIRA) </span></li>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Desejável: entender sobre DeFi, NFTs, DAOs e Web 3.0<span data-ccp-props="{}"> </span></span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Línguas:</span><span data-ccp-props="{}"> </span></span></p>
<ul>
<li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-leveltext="•" data-font="Calibri" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span data-contrast="auto">Inglês Fluente</span><span data-ccp-props="{}"> </span></span></li>
</ul>
<p> </p>
<p> </p>
<p lang="en-US" style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">LI-DNP</p>
<p lang="en-US" style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">#LI-DNI</p>
<p> </p>
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