Senior Analyst, Digital Marketing

<div class="content-intro"><p><strong>About Us</strong></p> <p><span data-teams="true">Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.</span></p> <p><strong>Our Values</strong></p> <ul> <li><strong>Data driven:</strong> Data decides, not egos</li> <li><strong>Courageous:</strong> We take risks and challenge the status quo</li> <li><strong>Innovative:</strong> We're constantly learning, creating, and adapting</li> <li><strong>Lean:</strong> We focus on customers, using lean testing to learn how to serve them best</li> <li><strong>Humble:</strong> Past success is not a guarantee of future success</li> </ul></div><p><strong>About the Role</strong></p> <p>We are looking for a <strong>Senior Analyst – Digital Marketing</strong> to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.&nbsp;</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Own&nbsp;the&nbsp;execution&nbsp;and&nbsp;performance&nbsp;of&nbsp;PPC&nbsp;campaigns,&nbsp;driving&nbsp;optimization&nbsp;strategies&nbsp;and&nbsp;ensuring&nbsp;measurable&nbsp;business&nbsp;impact.</li> <li>Analyze&nbsp;campaign&nbsp;performance&nbsp;data&nbsp;using&nbsp;SQL,&nbsp;Tableau,&nbsp;Google&nbsp;Analytics,&nbsp;and&nbsp;Looker&nbsp;Studio&nbsp;to&nbsp;identify&nbsp;opportunities,&nbsp;generate&nbsp;insights,&nbsp;and&nbsp;influence&nbsp;strategic&nbsp;decisions.</li> <li>Lead&nbsp;the&nbsp;design,&nbsp;execution,&nbsp;and&nbsp;evaluation&nbsp;of&nbsp;A/B&nbsp;and&nbsp;multivariate&nbsp;testing&nbsp;programs,&nbsp;translating&nbsp;findings&nbsp;into&nbsp;scalable&nbsp;improvements&nbsp;and&nbsp;measurable&nbsp;outcomes.</li> <li>Develop&nbsp;and&nbsp;apply&nbsp;advanced&nbsp;segmentation&nbsp;and&nbsp;clustering&nbsp;methodologies&nbsp;to&nbsp;improve&nbsp;audience&nbsp;targeting,&nbsp;campaign&nbsp;efficiency,&nbsp;and&nbsp;growth&nbsp;opportunities.</li> <li>Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale.</li> <li>Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action and business objectives are achieved.</li> <li>Establish&nbsp;performance&nbsp;measurement&nbsp;frameworks,&nbsp;monitor&nbsp;results,&nbsp;and&nbsp;take&nbsp;accountability&nbsp;for&nbsp;delivering&nbsp;against&nbsp;key&nbsp;growth&nbsp;and&nbsp;efficiency&nbsp;metrics.</li> </ul> <p><strong>What We’re Looking For</strong></p> <ul> <li>7+&nbsp;years&nbsp;of&nbsp;experience&nbsp;with&nbsp;Google&nbsp;Search&nbsp;or&nbsp;Display&nbsp;campaigns,&nbsp;including&nbsp;campaign&nbsp;setup,&nbsp;bidding&nbsp;strategies,&nbsp;and&nbsp;performance&nbsp;metrics&nbsp;(e.g.,&nbsp;CTR,&nbsp;CPA,&nbsp;ROAS)</li> <li>Ability&nbsp;to&nbsp;leverage&nbsp;tools&nbsp;such&nbsp;as&nbsp;SQL,&nbsp;Tableau,&nbsp;Google&nbsp;Analytics,&nbsp;Looker&nbsp;Studio,&nbsp;etc&nbsp;to&nbsp;monitor&nbsp;trends&nbsp;and&nbsp;deliver&nbsp;insights&nbsp;that&nbsp;influence&nbsp;strategic&nbsp;decisions.</li> <li>Hands-on&nbsp;experience&nbsp;using&nbsp;AI&nbsp;tools&nbsp;(e.g.,&nbsp;GPT-based&nbsp;platforms)&nbsp;for&nbsp;asset&nbsp;creation,&nbsp;keyword&nbsp;categorization,&nbsp;and&nbsp;predictive&nbsp;analysis.</li> <li>Strong&nbsp;foundation&nbsp;in&nbsp;A/B&nbsp;testing,&nbsp;experimental&nbsp;design,&nbsp;and&nbsp;statistical&nbsp;validation.</li> <li>Ability&nbsp;to&nbsp;translate&nbsp;complex&nbsp;data&nbsp;into&nbsp;clear,&nbsp;persuasive&nbsp;narratives&nbsp;for&nbsp;both&nbsp;technical&nbsp;and&nbsp;non-technical&nbsp;stakeholders.</li> </ul><div class="content-conclusion"><p><strong>Our Commitment to an Inclusive Workplace</strong></p> <p>We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.</p> <p><strong>AI Disclosure &amp; Informed Consent</strong></p> <p>Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process.&nbsp;<span data-teams="true">For more information see our <a href="https://www.pearl.com/ai-interview-disclosure" target="_blank">AI Disclosure and Consent Policy</a>.<br><span style="color: rgb(30, 42, 107);">#LI-Remote</span></span></p></div>