Senior Analyst - Food & Drink, China (Advisory)

<p>Senior Analyst - Advisory, China</p> <ol> <li>Advisory &amp; Client Engagement <ul> <li>Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.</li> <li>Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.</li> <li>Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.</li> <li>Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.</li> <li>Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.</li> <li>Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.</li> </ul> </li> <li>Content &amp; Insights Delivery <ul> <li>Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets</li> <li>Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.</li> <li>Independently lead the end-to-end report workflow, including:&nbsp; <ul> <li>research design and scoping</li> <li>questionnaire design and research framework development</li> <li>primary and secondary data collection</li> <li>data analysis, validation, and interpretation</li> <li>insight synthesis, storyline development, and report writing</li> </ul> </li> <li>Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.</li> <li>Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.</li> </ul> </li> <li>Industry Engagement <ul> <li>Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.</li> <li>Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.</li> <li>Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.</li> </ul> </li> </ol>