Analyst, Research

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You will join the Research team, a team of four that works across all WPP Media Canada clients and projects, and will report to the Director, Research. As part of this team, you will contribute to a wide range of research initiatives, helping clients better understand their audiences, brands, competitive landscapes, and campaign performance. You will have the opportunity to work across industries and engage with both quantitative and qualitative research methodologies, while exploring innovative ways to elevate research through data, technology, and AI.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">At the same time, you will be part of a broader Strategy, Research, and New Business hub, collaborating closely with colleagues across multiple disciplines. This cross-functional environment will expose you to strategic planning, audience insights, media effectiveness, thought leadership, and business development initiatives. As WPP continues to invest in AI-powered capabilities, you will play an active role in adopting and integrating emerging tools and technologies that enhance research quality, drive efficiency, and help transform data into actionable recommendations for client growth.</span></p> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Responsibilities:</span></h2> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Quantitative and Qualitative Research Projects Design, Execution &amp; Analysis:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Conduct comprehensive U&amp;A, Brand Health tracker, Creatives testing, Focus Group/Interview, and other research ad-hoc studies, utilizing both qualitative and quantitative methodologies, from design through reporting</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead Ad Lift and campaign measurement studies, assessing key metrics such as reach, attention, brand health shifts, and consumer actions.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Manage these projects from start to end including working out commercial proposals, facilitating the invoicing and documentation processes, communicating with clients, and managing vendors and paperwork.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>&nbsp;</strong><strong>Support of the Strategy and Planning processes:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Analyze target audiences and consumers, uncover insights about their media habits, consumer behavior, and lifestyle, and translate them into recommendations</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Analyze industries, goods and service categories, and marketing competitive landscapes to deliver actionable insights.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Evaluate brand performance and identify growth opportunities for client businesses.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work out slides or other materials based on the findings, for New Business or Current Client projects, and present them</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Learn and use the WPP Strategic Framework for the outlined above tasks</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Competitive reporting:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead ad competitive reporting process for the assigned accounts, including pulling the competitive data from the vendors’ tools, processing and preparing data for analysis, updating reports (Excel, PowerPoint, etc.), and presenting to the clients</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Stay up to date with all changes of the data vendors’ methodologies</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Tool &amp; Resource Management:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support the team lead in overseeing the operational aspects of research tools and datasets,&nbsp; vendor relations, trainings, and license distribution.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support the team lead in effective deployment&nbsp;of global WPP research studies and tools within the Canadian market, including facilitating local fieldwork, configuring tools, and providing comprehensive team training.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support the team lead in driving integration and deployment of emerging AI tools&nbsp;in all processes and projects to raise the bar of the deliverables and elevate the efficiency of the team and processes, aligning with the Director's strategic direction.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Thought Leadership:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support the team lead and colleagues with the WPP Annual and Client-tailored Media Landscapes and overviews</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Together with the Communication lead, work on investigating emerging trends in Canada and Worldwide, and creative reports and articles based on the findings of</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support the Executive team with comprehensive market and industry analytics.</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Skills:<strong> </strong></span></h2> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>General Experience and Core Professional Skills:</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">One year of professional experience in a research- or strategy-focused role, preferably within a media agency, creative agency, research company, or brand-side insights or analytics team.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">High level of analytical and detail-oriented skills with a passion for data and insights.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A strong interest in media, advertising, culture, and consumer behavior.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Excellent verbal and written communication skills in English, with the ability to present information clearly and concisely. Fluency in French is an asset.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proven ability to manage multiple tasks, prioritize effectively, proactively solve problems, and meet deadlines in a dynamic environment.</span></li> </ul> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Eagerness to both learn and develop new research methodologies, tools, and industry trends.</span></li> </ul> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Highly organized, detail-oriented, and proactive, with a strong commitment to accuracy and quality, and delivering impactful work.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A collaborative team player who thrives in a fast-paced, dynamic agency environment.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Research Expertise (Methodological &amp; Analytical)</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Quantitative Research Support:</strong></span></li> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with survey design principles and questionnaire development.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience with data cleaning, tabulation, and basic statistical analysis (e.g., frequencies, crosstabs).</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proficiency in using cross-tabulation software or similar data analysis environments.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Understanding of basic statistical concepts (e.g., averages, percentages).</span></li> </ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Qualitative Research Support:</strong></span></li> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with various qualitative methodologies (e.g., focus groups, in-depth interviews).</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ability to assist with notetaking, transcription, and preliminary thematic coding.</span></li> </ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Specialized Research Areas (Familiarity/Support):</strong></span></li> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Understanding of Usage &amp; Attitude (U&amp;A) studies.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with Brand Health and Ad Tracking and campaign effectiveness measurement.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Exposure to consumer segmentation and market analysis.</span></li> </ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Insight Contribution:</strong>&nbsp;Ability to contribute to the interpretation of data and assist in translating findings into actionable insights and eventually in a cohesive story</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Strategic &amp; Business Acumen</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Basic understanding of media and marketing strategies.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Eagerness to learn about client business objectives and how research contributes to their success.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Communication &amp; Collaboration</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Clear and concise written communication for reports, emails, and internal documentation.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Effective verbal communication for team discussions and internal presentations.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ability to collaborate effectively within a team and with cross-functional partners.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong attention to detail in all written and verbal communications.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Technical &amp; Tool Proficiency</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) is essential.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with or willingness to learn media software and platforms (e.g., nLogic, Mediaradar/Vivvix, Pathmatics, Telmar, Vividata, Comscore, Statista, Euromonitor, SimilarWeb, Social Listening tools).</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience with survey platforms (e.g., Qualtrics, SurveyMonkey) is a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Familiarity with data visualization tools (e.g., Tableau, Power BI, advanced Excel) is a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Interest in exploring and utilizing AI tools to improve research efficiency, past experience of creating agents or deep leverage of AI solutions is a very strong plus</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Project Support:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ability to manage individual tasks and responsibilities within larger research projects.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong organizational skills to maintain project documentation and adhere to timelines.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>&nbsp;</strong></span></p> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.</p> <p><strong>We offer:</strong></p> <ul> <li>Competitive medical, vision, and dental insurance.</li> <li>Group retirement plans.</li> <li>Significant paid time off.</li> <li>Preferential partner discounts.</li> <li>Employee mental health awareness days.</li> <li>Frequent in-office events to celebrate wins, share thought leadership, and mark milestones.</li> </ul> <p>We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.</p> <p><strong>Diversity &amp; Inclusion</strong></p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p><strong>Privacy Notice:</strong> Please read our&nbsp;<a href="https://www.wppmedia.com/pages/privacy-policy">Privacy Policy&nbsp;</a>for more information on how we process the information you provide.</p> <p><strong>Application Note:</strong>&nbsp;While we appreciate all applications received, only those candidates selected for an interview will be contacted.</p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span data-olk-copy-source="MessageBody">The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.</span></p></div><div class="title">-</div><div class="pay-range"><span>$45,000</span><span class="divider">&mdash;</span><span>$95,000 CAD</span></div></div></div><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>