Senior Analyst SEO

<div><span style="font-size: 12pt;">Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.</span></div> <div>&nbsp;</div> <div><span style="font-size: 12pt;" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.&quot;}" data-sheets-userformat="{&quot;2&quot;:15139,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:-436207616},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:11}">Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.</span></div> <div> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;transparent&nbsp;with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">We're&nbsp;fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.&nbsp;&nbsp;</span></li> </ul> </div> <h2><span style="font-size: 12pt;">SEO Senior Analyst</span></h2> <p><span style="font-size: 12pt;">We are seeking a highly motivated and results-oriented<strong> Search Engine Optimization (SEO) Senior Analyst </strong>with 2-3 years of experience to join our growing marketing team. The ideal candidate will be instrumental in developing and executing our end-to-end SEO strategy, driving organic traffic, and improving search engine rankings.</span></p> <p><span style="font-size: 12pt;">You'll be responsible for a wide range of SEO activities, from content optimization to technical implementations and local SEO initiatives. If you're passionate about all things SEO and eager to make a significant impact, we encourage you to apply!</span></p> <h3><span style="font-size: 12pt;">Responsibilities:</span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and implement comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Conduct in-depth keyword research to identify high-value opportunities and inform content creation.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support Content SEO by optimizing new content for key landing pages, including on-page optimization, content structure, and internal linking.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and execute Technical SEO initiatives, including site audits, crawlability, indexation, schema markup, and optimizing meta titles, descriptions, and header tags.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and implement link building strategies to acquire high-quality backlinks and improve domain authority.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and optimize our Google Merchant Center catalog to enhance product visibility and performance in shopping results.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and execute Local SEO strategies, working in partnership with our Yext platform to optimize location pages and drive local traffic.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms, providing regular reports and actionable insights.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.</span></li> </ul> <h3><span style="font-size: 12pt;">Qualifications:</span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">2-3 years of proven experience in a dedicated SEO role.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong understanding of core SEO principles, including content, technical, and off-page SEO.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with Google Merchant Center management and catalog optimization.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with Local SEO strategies and platforms like Yext.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Detail-oriented with strong organizational and project management skills.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).</span></li> </ul> <h3><span style="font-size: 12pt;">Bonus Points For:</span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with e-commerce platforms.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Knowledge of HTML, CSS, and JavaScript as they relate to SEO.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Retail or franchise experience</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">US client/market experience</span></li> </ul> <p><span style="font-size: 12pt;">MORE ABOUT KEPLER</span></p> <p><span style="font-size: 12pt;">Benefits &amp; Perks:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Competitive health and dental benefits</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Tuition reimbursement and training stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">“Work from Anywhere” 4 weeks per year</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Stocked kitchen, and other team outings</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborative and friendly work space, easily commutable location</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Volunteering &amp; altruism opportunities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">If something is important to you that’s not listed here, let us know!</span></li> </ul> <p><span style="font-size: 12pt;">Career &amp; Development Focus:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Opportunities to pursue business related side projects and Hackathons</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Opportunity to work with cutting edge technology and industry thought leaders</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees</span></li> </ul> <p><strong><span style="font-size: 12pt;">**All applications must include a Resume &amp; Cover Letter in English to be considered.&nbsp;</span></strong></p> <p><em><span style="font-size: 12pt;">Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.</span></em></p> <p><em><span style="font-size: 12pt;">Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking<a href="https://docs.google.com/document/d/1mL_wrc66TbhG4TfgFt1g_J-7ssv-0c16JtWdWS2_BZg/edit"> here</a></span></em></p>