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Art Director

The People Brand
Detroit$130k–160k/yrHybrid1d ago
Employment
Full-time
Seniority
Lead

About the role

Confidential Premium Consumer Brand

Overview

Our client is seeking a highly creative and strategic leader to help shape and evolve the visual identity of a rapidly growing premium consumer brand. This individual will play a critical role in defining the creative vision, developing compelling brand narratives, and delivering best-in-class creative across all consumer touchpoints.

The ideal candidate brings a strong portfolio of integrated campaign work, a deep understanding of storytelling and brand building, and experience leading and developing high-performing creative teams. This is an opportunity to make a significant impact within a dynamic, entrepreneurial environment while helping scale a globally recognized brand.

Key Responsibilities

Creative Direction & Brand Storytelling

  • Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated marketing channels.

  • Define and maintain creative standards, ensuring consistency across all brand expressions.

  • Translate business objectives into compelling, consumer-facing creative concepts and campaigns.

  • Drive innovative storytelling that strengthens brand equity and consumer engagement.

Campaign Development & Execution

  • Oversee creative projects from concept through execution across multiple channels.

  • Direct visual content including photography, video, social assets, digital experiences, and brand collaborations.

  • Ensure all creative work is delivered on time, on budget, and aligned with strategic objectives.

  • Apply consumer insights, cultural trends, and market opportunities to inform creative direction.

Leadership & Team Development

  • Lead, mentor, and develop a multidisciplinary creative team.

  • Provide ongoing coaching, feedback, and professional development opportunities.

  • Foster a collaborative, high-performing creative culture focused on excellence and innovation.

  • Partner cross-functionally with marketing, content, production, and executive leadership teams.

Agency & Partner Management

  • Build and maintain strong relationships with external agencies, production partners, photographers, and creative vendors.

  • Manage creative budgets, content production investments, and campaign resources.

  • Present concepts, strategies, and creative recommendations to senior leadership.

Qualifications

Required

  • 6+ years of experience within creative, art direction, or brand design roles, ideally within consumer, retail, apparel, lifestyle, or related industries.

  • Strong portfolio demonstrating integrated campaigns, conceptual thinking, and exceptional visual storytelling.

  • Expertise across photography, videography, typography, digital design, and brand development.

  • Proven experience leading creative projects from concept through execution.

  • Strong leadership, communication, and presentation skills.

  • Proficiency within Adobe Creative Suite.

Preferred

  • Experience developing creative across multiple channels, including digital, social, print, experiential, and video.

  • Familiarity with motion graphics, After Effects, or related creative tools.

  • Understanding of responsive design and modern digital best practices.

Ideal Candidate

  • Equal parts creative visionary and strategic thinker.

  • Passionate about building brands through compelling storytelling and innovative creative.

  • Highly collaborative, resourceful, and solutions-oriented.

  • Comfortable operating in a fast-paced, entrepreneurial environment.

  • Able to balance big-picture thinking with hands-on execution.

  • Strong mentor who enjoys developing talent and elevating creative teams.

  • Naturally curious, culturally aware, and continuously seeking new sources of inspiration.

Perks & benefits

  • Equity Compensation

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