Art & Graphic Design Director

<div class="content-intro"><p>At Cabi, we’re redefining what it means to build a fashion brand, one rooted in connection, confidence, and purpose. As a women’s retail clothing company, we don’t just design beautiful apparel; we create opportunities for women to express themselves, build community, and thrive both personally and professionally. Our culture is collaborative, entrepreneurial, and deeply people-first, where every team member plays a role in shaping meaningful experiences for our Stylists and clients. If you’re energized by creativity, inspired by empowering others, and excited to contribute to a brand that blends style with substance, you’ll find a home here.</p></div><p>The Art &amp; Graphic Design Director is a strategic and hands-on creative leader responsible for elevating and protecting the brand across all visual touchpoints. This role oversees the development and execution of best-in-class graphic design across&nbsp;digital platforms (email marketing, Shopify, social media, web experiences)&nbsp;and&nbsp;print collateral (campaigns, catalogs, packaging, retail and wholesale materials).</p> <p>The ideal candidate brings a rare combination of craft and command — a refined design sensibility, strong conceptual thinking, and the art direction instincts to lead a room on shoot day as confidently as they govern a design system. They bring deep digital fluency, deep Shopify expertise, and a strong understanding of how design drives customer experience, conversion, and brand equity.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Creative Leadership &amp; Brand Stewardship</strong></p> <ul> <li>Work with Head of Creative &amp; Content to evolve the brand’s visual language and lead concept development for campaigns, launches, and seasonal initiatives — ensuring consistency, quality, and innovation across all outputs.</li> <li>Translate brand strategy into compelling, cohesive design systems that scale across channels and seasons.</li> <li>Set and uphold high standards for typography, layout, color, imagery, and craft.</li> </ul> <p><strong>Art Direction</strong></p> <ul> <li>Provide confident art direction on photo and video shoots — directing talent, overseeing styling and set, and ensuring each shot delivers on the creative brief and captures the intended fashion story.</li> <li>Translate seasonal creative briefs and campaign concepts into clear visual direction for photographers, videographers, stylists, and talent — ensuring every production element serves the brand narrative.</li> <li>Contribute to image selects and post-production review, ensuring final assets reflect the intended visual story and meet the standard for use across all channels.</li> </ul> <p><strong>Digital Design Excellence</strong></p> <ul> <li>Lead design for all&nbsp;email &amp; social media marketing, ensuring visual clarity, performance optimization, and alignment with brand standards.</li> <li>Oversee&nbsp;Shopify and web design, including homepage storytelling, PDPs, landing pages, and seasonal refreshes.</li> <li>Partner closely with eCommerce, Marketing, and UX teams to balance aesthetics with usability, accessibility, and conversion.</li> <li>Stay current on digital trends, platform capabilities, and best practices, applying them thoughtfully to the brand.</li> </ul> <p><strong>Video &amp; Social-First Content Design</strong></p> <ul> <li>Partner with the Head of Creative &amp; Content and Integrated Marketing to develop design concepts and visual frameworks for video and social-first content — including reels, stories, campaign video, and platform-native formats.</li> <li>Bring a motion-aware design sensibility to creative development — understand how still design translates to video and contribute upstream thinking on visual storytelling across moving formats.</li> <li>Ensure brand consistency and design quality across social content, balancing platform-native aesthetics with cabi’s elevated visual standards.</li> </ul> <p><strong>Team Leadership &amp; Development</strong></p> <ul> <li>Lead, mentor, and inspire a team of graphic designers, fostering a culture of excellence, collaboration, and growth.</li> <li>Provide clear creative direction, constructive feedback, and career development support.</li> <li>Oversee workload planning and resource allocation to ensure efficient execution without compromising quality.</li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>Partner with Marketing, Merchandising, eCommerce, and Production teams to deliver integrated campaigns and assets.</li> <li>Support field teams with tools and materials that enhance execution and customer experience.</li> <li>Work in close partnership with the Snr. Producer to align design timelines with production schedules, ensuring creative and operational workflows move in lockstep.</li> </ul> <p><strong>Operational Excellence</strong></p> <ul> <li>Establish and refine workflows, processes, and design systems to improve efficiency and scalability.</li> <li>Ensure all work aligns with timelines, budgets, and business objectives.</li> </ul> <p>&nbsp;</p> <p><strong>Qualifications</strong></p> <ul> <li>8+ years of art &amp; graphic design experience, with 5+ years in a senior leadership role.</li> <li>Proven expertise in&nbsp;digital design, including email marketing and social media first assets</li> <li>Deep SHOPIFY experience mandatory</li> <li>Strong background in&nbsp;print design and production is a plus</li> <li>Exceptional portfolio demonstrating brand-led collateral across digital and print.</li> <li>Proficiency in Adobe Creative Suite; familiarity with Figma and digital collaboration tools.</li> <li>Experience in fashion, apparel, or lifestyle brands required; in-house experience strongly preferred over agency-only background.</li> <li>Familiarity with AI tools relevant to design and content creation; curious about emerging applications and able to evaluate where AI drives efficiency without compromising creative quality.</li> </ul><div class="content-conclusion"><p>Joining Cabi means more than stepping into a role, it’s stepping into a mission. We’re passionate about lifting women up, supporting growth, and celebrating individuality in everything we do. As you explore this opportunity, imagine the impact you could make as part of a company that values innovation, authenticity, and connection at every level. If you’re ready to bring your talents to a team that’s as driven as it is supportive, we’d love to see what you can do with us.</p></div>