Audiance Measurement SL Leader, Croatia

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

What is in it for you?

This opportunity provides you with a platform to:

• Influence new product development
• Drive growth opportunities across Ipsos – commercial growth and P&L influence
• Lead and inspire indirect teams across Research, Operations, Sales, and Marketing to execute the product roadmap effectively. 
• Act as the primary advocate for Ipsos’s syndicated capabilities

Key Responsibilities:

Product Portfolio Strategy & Vision - Portfolio Oversight: 

• Managing relationships with clients, understanding their needs, and providing strategic data-driven insights.
• Leading the AUM team to ensure effective service delivery.
• Overseeing financial performance, including budgeting and ensuring profitability.
• Utilizing demographic profiles, media consumption data, and product and brand usage information to generate insightful reports.
• Informing and shaping media and marketing strategies based on data insights.
• Overseeing the BrandPuls product lifecycle, from data collection coordination to report design and delivery. This role requires a blend of analytical expertise, client-facing skills, and commercial acumen to drive the growth and success of BrandPuls.
• Overseeing MediaPulse and DotMetrics product lifecycles, from data collection coordination to report design and delivery. This role requires a blend of analytical expertise, client-facing skills, and commercial acumen to drive the growth and success of the Brandpuls and MediaPuls services.
• New Product Development (NPD): Lead the end-to-end process of identifying, packaging, and monetizing new data-driven products to expand our market footprint. 

Product Leadership & Operations

The Audience Measurement Service Line encompasses multiple services such as:

• Brand: BrandPuls measures brand strength based on marketing performance indicators like brand awareness, experience, usage, and loyalty, allowing for the comparison of a large number of brands across different product categories (FMCG and non-FMCG).
• Digital: Insights into internet/mobile/web apps and digital viewing (DotMetrics).
• Listening: Audience data on audio/radio (MediaPuls).
• Cross-media: Analysis across multiple media platforms.
• AdEx: Competitive intelligence on advertising expenditure.

About you:

This role requires a passionate business leader and experienced media professional.

We are seeking someone with:

• Experience in product management, brand management, or a similar role within the market research or media industry.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
• Demonstrated experience in client relationship management and a strong commercial mindset.
• Familiarity with syndicated survey data and market research methodologies is highly desirable.
• Proficiency in data analysis and visualization tools.
• Expertise in Syndicated Data: Required experience in media/advertising and a mastery of how syndicated datasets are utilized by the industry. 
• Commercial & Financial Acumen: an understanding of business drivers, financial concepts, and the ability to capitalize on commercial opportunities in a global market. 

Benefits:

We offer a benefits package designed to support you as an individual. Our standard benefits include 25 days' annual leave, pension contribution, one day per week working remotely, and an annual systematic medical examination.