B2B Event Marketing Specialist

About the Role

What You’ll Own

Guest List Management & Registration Operations

•  Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves. 
•  Managing guest list updates, registration logic, and data accuracy across markets. 
•  Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups. 
•  Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream. 
•  Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting. 

Event Communication Campaign Execution

•  Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows. 
•  Maintaining a consistent executive tone across all guest-facing communications. 
•  Managing multi-wave email campaign setup, testing, QA, and deployment. 
•  Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows. 
•  Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule. 

VIP & Executive Guest Experience

•  Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences. 
•  Creating tailored communication tracks for senior guests. 
•  Supporting leadership and internal stakeholders with personalised outreach templates. 
•  Preparing bulk-sender sheets and invitation assets for relationship-led outreach. 
•  Ensuring executive communications feel premium, relevant, and timely. 

AI, Automation & Process Efficiency

•  Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production. 
•  Refining prompts, templates, and repeatable workflows to improve speed and consistency. 
•  Maintaining a central steering dashboard with real-time visibility into registrations across markets. 
•  Reducing ad-hoc data requests by creating clear, accessible reporting views. 
•  Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements. 

Post-Event Follow-Up & Sales Enablement

•  Coordinating post-event newsletters and attendee communications. 
•  Managing survey distribution and collating attendee feedback. 
•  Supporting internal reporting on attendance, engagement, and feedback themes. 
•  Providing Sales teams with follow-up templates, commercial resources, and event recap materials. 
•  Helping translate event attendance into meaningful pipeline and customer engagement opportunities. 

How You’ll Work

•  Participate in team meetings, planning sessions, and workspace communications in English. 
•  Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams. 
•  Keep timelines, dependencies, and risks clearly visible. 
•  Bring structure to complex, fast-moving event workstreams. 
•  Maintain clear documentation so processes can scale across a multi-market event series. 

What We’re Looking For

•  Experience in marketing operations, event marketing, campaign operations, or B2B field marketing. 
•  Strong project management skills and the ability to manage multiple timelines at once. 
•  Experience working with segmented audience lists and registration workflows. 
•  Excellent attention to detail across data, copy, campaign setup, and QA. 
•  Confidence working with senior stakeholders and executive-facing communications. 
•  Strong written English and the ability to adapt copy for different audience levels. 
•  Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms. 
•  A proactive approach to automation, AI tools, and process improvement. 
•  Comfort working in a fast-paced, multi-market environment. 

Success Looks Like

•  Guest data is accurate, segmented, and ready ahead of every campaign wave. 
•  Email campaigns and landing pages launch on time with minimal errors. 
•  VIP and C-Level guests receive a seamless, premium experience. 
•  Stakeholders have clear visibility into registration performance. 
•  Manual workload is reduced through automation, AI-enabled workflows, and better documentation. 
•  Sales and marketing teams are equipped with timely post-event follow-up materials. 
•  The attendee journey feels consistent, polished, and commercially valuable from start to finish. 

Key Responsibilities

Ideal Candidate Profile