B2B Marketing Lead

<p><em><strong>This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY &amp; IL</strong></em></p> <p><strong>The Company</strong></p> <p>Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.</p> <p><strong>The Opportunity</strong></p> <p>The B2B Marketing Lead will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.</p> <p>You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.</p> <p><strong>What you'll do</strong></p> <ul> <li><strong>Pipeline &amp; Revenue Growth:</strong> Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.</li> <li><strong>Strategic Event Management:</strong> Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.</li> <li><strong>Sales Enablement &amp; Asset Creation:</strong> Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.</li> <li><strong>Account-Based Marketing (ABM):</strong> Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.</li> <li><strong>Authority &amp; Content Engine:</strong> Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.</li> <li><strong>Product Marketing &amp; Positioning:</strong> Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.</li> <li><strong>Measurement &amp; Optimization:</strong> Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.</li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li><strong>B2B Marketing Expertise:</strong> 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.</li> <li><strong>Full-Stack Execution:</strong> A&nbsp; fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.</li> <li><strong>0→1 ABM or B2B Program Development: </strong>Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch.</li> <li><strong>Strategic Communication:</strong> Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.</li> <li><strong>Sales Partnership:</strong> Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.</li> <li><strong>Technical &amp; AI Literacy:</strong> Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.</li> <li><strong>Analytical Agility:</strong> An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.</li> <li><strong>Strategic Prioritization:</strong> Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.</li> <li><strong>Industry Context:</strong> Experience within healthcare and workforce development is a significant advantage.</li> </ul> <p><strong>The First 90 Days</strong></p> <ul> <li><strong>30 Days:</strong> Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.</li> <li><strong>60 Days:</strong> Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).</li> <li><strong>90 Days: </strong>Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.</li> </ul> <p><strong>Pay:&nbsp;</strong>$110k - $125k</p>