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About the role
<p><strong><span data-contrast="auto"><span data-ccp-parastyle="No Spacing">M3 (<a href="https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.m3as.com%2F&data=05%7C02%7Cjeff.holmes%40vaco.com%7Cf80b5e70b0d742fa0a9b08de55efb6bf%7C120aeae9286f438abbf3de3ab96fcf5d%7C1%7C0%7C639042685216069101%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=5APTJY6jQwLSEv2bXcjNSYuawWby6bKKN%2FJUzyIvBNQ%3D&reserved=0">www.m3as.com</a>)</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="No Spacing"> </span></span><span data-contrast="auto"><span data-ccp-parastyle="No Spacing">is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond.</span></span></p>
<p><strong>Description Summary: </strong></p>
<p><span data-contrast="auto">The M3 BDR Manager is a high-impact leadership role responsible for building, coaching, and driving the performance of M3’s Business Development Representative team. This position is designed as a player-coach role through 2026, with the BDR Manager personally carrying an individual pipeline contribution target while simultaneously managing and developing a team of up to five BDRs. Beginning in 2027, the role transitions to a full-time people management position as the BDR program scales.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p><span data-contrast="auto">The BDR team is the engine of M3’s outbound and inbound pipeline, targeting hospitality management companies, hotel owners, and operators across the United States. The BDR Manager will own team productivity, pipeline quality, SLA compliance, and BDR-to-AE handoff standards in close partnership with Regional Sales Executives (RSEs), Revenue Operations, and Marketing. A background in hospitality or hotel technology is a meaningful advantage but is not required.</span><span data-ccp-props="{"335559738":60,"335559739":60}"> </span></p>
<p><strong>Essential Duties:</strong></p>
<p><em>The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties. </em></p>
<p><strong><span data-contrast="none">Leadership & Team Development</span></strong><span data-ccp-props="{"335559738":160,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="auto">Directly manage a team of 1–5 BDRs, providing day-to-day oversight, coaching, and accountability against defined KPIs.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Conduct weekly 1:1s with each BDR, using Gong call recordings and Salesforce activity data to identify coaching opportunities and recognize wins.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Onboard and ramp new BDR hires using M3’s playbook, SLA documentation, and tool stack (Salesforce, Gong, Apollo.io, LinkedIn Sales Navigator).</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Build and maintain individual performance plans; lead quarterly reviews against KPI benchmarks.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Partner with the VP of Sales and Revenue Operations to develop BDR career paths, leveling criteria, and promotion readiness guidelines.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Foster a high-accountability, high-support team culture aligned with M3’s core values.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p><strong><span data-contrast="none">Pipeline Generation & Performance Management</span></strong><span data-ccp-props="{"335559738":160,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="auto">Own team-level pipeline contribution metrics; ensure the BDR team consistently achieves monthly targets for qualified opportunities created and pipeline value generated.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Enforce BDR performance standards per M3’s BDR–AE SLA, including MQL first response, opportunity acceptance rates, and show rates.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Monitor Salesforce dashboards and reports daily; proactively address pipeline gaps, stalled deals, and data quality issues.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Ensure all BDR activity is logged in Salesforce within 24 hours and that all ANUM/BANT qualification fields are completed prior to AE handoff.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Lead weekly BDR–AE pipeline review calls in coordination with RSEs and Sales Leadership.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Personally carry a reduced individual pipeline contribution target; source, qualify, and hand off opportunities following the same standards expected of the BDR team.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p><strong><span data-contrast="none">Process, Enablement & Cross-Functional Collaboration</span></strong><span data-ccp-props="{"335559738":160,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="auto">Author, maintain, and iterate on BDR Standard Operating Procedures (SOPs), sequence playbooks, and qualification guides.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Collaborate with Revenue Operations to optimize Salesforce lead flow, reporting, and sequence tooling in Gong Engage.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Work closely with Marketing to ensure prompt MQL follow-up (< 2 hours per SLA), provide feedback on lead quality, and align on ICP targeting.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Partner with RSEs to refine BDR-to-AE handoff standards, rejection feedback loops, and recycling workflows.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Represent the BDR function in GTM planning, headcount discussions, and sales QBRs.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Contribute to the evaluation and adoption of new GTM tools as the tech stack evolves.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p> </p>
<p><strong>Education/Training/Experience:</strong></p>
<ul>
<li><span data-contrast="auto">3–5 years of experience in a B2B sales or business development role;1–2 years in a lead or Enterprise BDR role is an added plus.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Demonstrated track record of meeting or exceeding individual pipeline and qualified opportunity targets in a SaaS or technology environment.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Prior experience managing, mentoring, or training junior sales representatives preferred; full people management experience a strong plus.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Completion of a Bachelor’s degree preferred, with a strong preference for majors in Sales, Marketing, Business, or Hospitality Management; an equivalent combination of education and work experience will be considered.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Experience selling into or working within the hospitality industry (hotels, management companies, ownership groups) is a meaningful advantage but not required. Candidates are expected to develop working knowledge of M3’s ICP — hotel owners, operators, and management companies — during the onboarding period.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Familiarity with accounting, financial reporting, or ERP/PMS platforms in a hotel context is a plus.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Must possess strong written and verbal communication skills and the ability to represent M3 professionally to both internal stakeholders and external prospects.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Ability to build and sustain positive working relationships across Sales, Marketing, and Revenue Operations teams.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Some experience authoring or maintaining SLAs or sales playbooks is preferred.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p><strong>Preferred Qualifications: </strong></p>
<p><span data-contrast="auto">Proficiency with the following systems is required or expected within the first 90 days:</span><span data-ccp-props="{"335559738":80,"335559739":60}"> </span></p>
<p><strong><span data-contrast="auto">Salesforce (SFDC): </span></strong><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="none">System of record for all prospect, opportunity, and activity management.</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
<li><span data-contrast="none">Must maintain full pipeline hygiene, including same-day activity logging, ANUM/BANT field completion, and opportunity stage discipline.</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Gong: </span></strong><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="none">Used for call recording, team coaching, and BDR inbound sequencing (Gong Engage).</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
<li><span data-contrast="none">BDR Manager is expected to conduct regular call reviews, provide structured feedback, and leverage Gong Deal Intelligence for pipeline health monitoring.</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Apollo.io: </span></strong><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="none">Contact sourcing, ICP list building, data enrichment, and job change alert monitoring.</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">LinkedIn Sales Navigator: </span></strong><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></p>
<ul>
<li><span data-contrast="none">Intelligence layer for prospect research, buying committee mapping, and personalized outreach.</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
<li><span data-contrast="auto">Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) — proficiency required.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
<li><span data-contrast="auto">Experience with comparable GTM systems (Gong, Outreach, Salesloft, HubSpot, ZoomInfo, or similar) is transferable and welcomed.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p> </p>
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