Brand and Trade Manager

Brand & Trade Manager

Full-Time  |  Amman, Jordan  |  FMCG / Distribution

ABOUT THE ROLE

Our client is looking to hire an experienced Brand & Trade Manager to join their growing team in Amman, Jordan. Operating in the FMCG distribution space and representing a portfolio of multinational brands, they are seeking a commercially driven professional who can bridge strategic brand management with impactful trade execution across both modern and traditional channels.

This is a senior individual contributor role with high visibility, offering the opportunity to own brand plans end-to-end, drive trade activations, and work directly with regional distributors and brand principals.

WHAT YOU'LL DO

Brand Management

•      Develop and implement annual brand plans aligned with principal guidelines and company objectives.

•      Manage brand budgets, track ROI, and ensure responsible allocation of spend.

•      Lead new product launches, including pricing strategy, go-to-market planning, and positioning.

•      Monitor brand performance via sell-in/sell-out data, market share, and consumer insights.

•      Maintain strong relationships with multinational brand principals and uphold brand standards.

Trade Marketing & Activations

•      Design and execute trade promotions, in-store activations, and visibility programs across all trade channels.

•      Develop and deploy POS materials, planograms, and channel-specific assets in line with brand guidelines.

•      Conduct regular market visits to assess execution quality and identify opportunities for improvement.

•      Track and evaluate the effectiveness of all trade activities, delivering post-promotion analysis and recommendations.

•      Work closely with the sales team to align trade programs with distribution and volume targets.

Commercial Planning & Analysis

•      Prepare accurate sales forecasts and demand plans in collaboration with the sales and supply chain teams.

•      Develop commercial plans, pricing proposals, and promotional calendars.

•      Manage budgets within approved limits, with clear variance tracking and reporting.

•      Analyze market data, competitive landscape, and category trends to inform strategic decisions.

•      Prepare concise management reports and presentations on brand and trade performance.

Distributor & Stakeholder Management

•      Serve as the key liaison between the company and brand principals/distributors.

•      Manage joint business plans with key distribution partners, ensuring alignment on targets and activations.

•      Support and coach the sales team on brand messaging, product knowledge, and trade execution tools.

WHAT WE'RE LOOKING FOR

Experience & Background

•      4–6 years of experience in brand management and/or trade marketing within the FMCG industry — this is non-negotiable.

•      Proven track record of managing multinational brands and collaborating with distributors.

•      Hands-on experience designing and executing trade activations and promotional campaigns.

•      Background in budgeting, forecasting, and commercial planning.

•      Experience working with regional markets is a strong advantage.

Skills & Competencies

•      Advanced proficiency in Microsoft Excel (pivot tables, data modelling) and PowerPoint.

•      Strong analytical mindset : you can turn data into clear, actionable recommendations.

•      Excellent project management skills; comfortable handling multiple brands and workstreams simultaneously.

•      Exceptional English communication skills, both written and verbal.

•      Strong interpersonal and stakeholder management skills.

•      Self-starter who thrives working independently in a fast-paced environment.

•      Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.