Brand Communications Lead

Key Responsibilities

Skills, Knowledge and Expertise

• Proven experience developing insight-led, culturally resonant comms strategies for FMCG/lifestyle brands, translating into clear objectives, KPIs, and inspiring briefs  
• Strong track record delivering integrated, end-to-end campaigns across ATL, digital, social, influencer, experiential, and shopper, with high standards in creative development and brand storytelling 
• Skilled in agency management and building effective creative–media partnerships to unlock high-quality, impactful work  
• Deep consumer focus, with a strong instinct for cultural trends and human behaviour to shape relevant, resonant communications  
• Data-led and test-and-learn mindset, using measurement and insight to continually optimise effectiveness and drive measurable impact  
• Inspiring, collaborative leader with strong stakeholder influence and executional grip—ensuring cohesive delivery across all campaigns while driving brand buzz through social, media, and PR 

Benefits

• Yearly bonus based on personal contribution and financial performance 
• Flexible working options 
• 25 days holiday plus 8 bank holidays and the option to buy and sell holidays 
• Onsite Gym and Wellbeing Centre 
• Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more 
• Pension scheme with your contributions matched for up to 10% of your salary 
• Cycle to work scheme 
• SimplyHealth Cash plan 
• Onsite Staff shop and online staff discounts 
• Bupa Private Medical Insurance 
• Competitive Car Allowance 
• Electric Car Scheme
• Access to LinkedIn Learning 
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group. 
• Four week Digital Nomad 
• Opportunity for a variety of marketing leading development opportunities 
• 2 recharge days a year to pause and get back on top and thriving 
• Birthday day off 
• Inspiring connection events in line with our exciting wellbeing vision