Brand Design Lead

What you will accomplish:

• Mature and strengthen visual systems that can scale to a variety of channel executions 
• Collaborate in strategic brand strategy conversations to future-proof positions of our brands 
• Own website and landing page design strategy and execution 
• Develop high-performing page media creative (Meta, Google, TikTok, and emerging platforms) in both still and static formats 
• Partner with Growth Marketing to iterate and optimize creative based on performance data and audience insights. 
• Lead creative for app store listings, visual positioning, and conversion optimization 
• Design for email and lifecycle marketing campaigns 
• Provide creative direction and oversight for video production (CTV ads, short-form video, podcast reads, motion graphics) 
• Increase brand affinity and trust through thoughtful, high-quality design 
• Raise the standard of creative excellence across the organization 

Who you are:

• You have strong design judgment and high standards for craft and quality 
• You are highly autonomous and thrive with ownership 
• You do not require art direction — your design principles are strong and deeply internalized 
• You balance brand integrity with performance marketing realities 
• You are invested in how AI can maximize creative output and have a strong point of view on how it’s best leveraged 
• You are low-ego and collaborative, able to work fluidly with growth, product, and leadership 
• You communicate design rationale clearly and confidently to cross-functional stakeholders 
• You care deeply about clarity, typography, layout, and visual hierarchy 
• You operate with a high level of craft, polish, and intention 
• You’re motivated by building systems and brands that stand the test of time, not just delivering individual assets. 

What you bring:

• 8+ years of experience in brand, consumer, or marketing design roles 
• Experience leading brand design at a consumer startup or high-growth company, ideally in digital services or mobile applications 
• A strong portfolio showcasing web, paid media, lifecycle, and digital product marketing work 
• Deep expertise in typography, layout systems, and visual hierarchy 
• Experience building basic motion/video assets, along with experience leveraging production teams or external vendors 
• Comfort designing for both brand-building and performance-driven initiatives 
• Experience collaborating cross-functionally with growth and product teams 
• Expert-level proficiency in modern design tools (Figma and basic motion/video familiarity required) 

• Experience in DTC, consumer apps, or subscription businesses 
• Experience designing for family-focused or mission-driven brands 
• Experience working across multiple brands within a portfolio 

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members 
• 401k: Up to a 4% match with immediate vesting   
• Paid leave for all new parents   
• Learning & Development stipend for employees   
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) 
• Personal Time Off: 15 days for 0-1 years of employment, 20 days 1-3 years of employment
• Supportive and flexible working environment – work from anywhere!