Lead, Brand Experience & Marketing

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Lead, Brand Experience &amp; Marketing supports revenue growth and brand visibility for the Jackie Robinson Training Complex by assisting with execution of marketing initiatives, social media, media relations, corporate partnerships sales, and ticket sales and operations. This role works closely with the Coordinator, Marketing. Retail &amp; Brand Experience to translate strategy into execution. The Lead, Brand Experience &amp; Marketing collaborates closely with the Lead, Retail &amp; Marketing to ensure an engaging brand presence across social media, ticketing, retail, marketing activations, and event execution. This position is hands-on, event-facing, and plays a key role in driving revenue and delivering high-quality experiences for guests, partners, and other stakeholders.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Responsibilities</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Marketing Execution, Brand Experience, and Media Relations</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist in scheduling and creating content for advertising campaigns, utilizing both traditional, digital, and social media platforms</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as a primary contributor to the development and management of content for the JRTC’s social media channels</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create basic marketing graphics and internal and external signage as required</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Generate sales leads through networking, outreach, and targeted email campaigns in alignment with the JRTC’s marketing strategy</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage and archive facility/event photos and videos; serve as a primary contact for third-party photographers and videographers</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support community-facing and marquee events through strong on-site brand and guest experience education</span></li> </ul> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist in the development and execution of on-site activations, fan engagement initiatives, and sponsor experiences that enhance the overall event atmosphere and audience engagement</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Enhance brand visibility by facilitating media outreach, building relationships with key media contacts, and strategizing ways to secure media coverage</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Sales &amp; Corporate Partnerships</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist with sales of corporate sponsorships by identifying potential partners, securing agreements, and cultivating long-term relationships</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee the execution of partnership deliverables, ensuring sponsors receive exceptional service and measurable value</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Prepare data-driven reports to showcase the effectiveness of partnerships, facilitating renewals and continued success</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Ticket &amp; Retail Operations Support</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support the Coordinator, Marketing, Retail &amp; Brand Experience with on-site ticketing operations during events, including will-call assistance, ticket scanning support, and guest flow coordination</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist in development of ticket sales strategies and outreach</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support the Lead, Retail &amp; Marketing with retail-related needs, including coordination during events, promotional tie-ins, and guest flow alignment</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Assist with retail staffing coordination and issue resolution during high-volume events as needed</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate on cross-promotional initiatives that connect ticketing, partnerships, and retail revenue opportunities</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Event &amp; Cross-Functional Support</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with cross-functional teams to execute key events, such as the Jackie Robinson Day Game, the Andre Dawson Classic and other signature MLB and third-party events at the facility</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as an on-site point of contact for media relations and brand execution during MLB and third-party events</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Qualifications &amp; Skills</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">A Bachelor’s Degree in Business, Marketing, Communications, Sports Management, or a related field is preferred. Equivalent education and experience will also be considered</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">1–3 years of experience in sports marketing, sales, or a related field is preferred</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Prior experience working in professional or amateur baseball is highly desirable</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">A professional, self-motivated individual who excels both as a team player and working independently with minimal supervision</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong ability to manage both personal and team time effectively</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Supervisory experience of at least 1 year is preferred</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent written and verbal communication skills</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). Experience with Adobe Suite (Illustrator and InDesign) and/or Canva is preferred</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to lift boxes and equipment up to 30 pounds as needed</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to work irregular hours including nights, weekends, and holidays</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Possession of a valid Driver's License&nbsp;</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Pay Rate:&nbsp;</strong>$17.00 per hour</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The actual offer will carefully consider a wide range of factors, including your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.</span></p>