About the role
POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG
A DAY IN THE LIFE…
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Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
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Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
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Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
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Contributes to development and executes strong, functionally aligned brand.
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Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
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Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
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Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
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Bachelor’s degree in Marketing, Business Administration or related field.
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Minimum 5 years of experience in Brand Management from FMCG (MNC)
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Strong in people & project management.
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Experienced in business planning, monitoring, analysis, and strategizing.
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Leadership & coaching principles.
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Computer Literacy.
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Good command in English & Thai.
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