Brand Manager (Global Crypto Exchange)

<p>We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.</p> <h3 data-path-to-node="8"><strong data-path-to-node="8" data-index-in-node="0">Responsibilities</strong></h3> <ul> <li data-path-to-node="9,0,0"><strong data-path-to-node="9,0,0" data-index-in-node="0">Brand Strategy &amp; Positioning:</strong> Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints (App, Web, Social, Offline).</li> <li data-path-to-node="9,1,0"><strong data-path-to-node="9,1,0" data-index-in-node="0">Integrated Campaigns:</strong> Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.</li> <li data-path-to-node="9,2,0"><strong data-path-to-node="9,2,0" data-index-in-node="0">Cross-Cultural Narrative:</strong> Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.</li> <li data-path-to-node="9,3,0"><strong data-path-to-node="9,3,0" data-index-in-node="0">Market Intelligence:</strong> Monitor industry trends and competitor moves to ensure the exchange remains a "top-of-mind" choice for both retail traders and institutional clients.</li> <li data-path-to-node="9,4,0"><strong data-path-to-node="9,4,0" data-index-in-node="0">Creative Oversight:</strong> Manage internal and external creative agencies to produce world-class visual assets, videos, and copy.</li> <li data-path-to-node="9,5,0"><strong data-path-to-node="9,5,0" data-index-in-node="0">Crisis Management:</strong> Work closely with PR and Legal to protect brand equity during market volatility or regulatory shifts.</li> </ul> <h3 data-path-to-node="11"><strong data-path-to-node="11" data-index-in-node="0">&nbsp;Qualifications</strong></h3> <ul> <li data-path-to-node="12,0,0"><strong data-path-to-node="12,0,0" data-index-in-node="0">Experience:</strong> 5+ years of brand management experience, preferably with a <strong data-path-to-node="12,0,0" data-index-in-node="71">top-tier exchange</strong>, global fintech, or a high-growth "Unicorn" tech company.</li> <li data-path-to-node="12,1,0"><strong data-path-to-node="12,1,0" data-index-in-node="0">Language:</strong> <strong data-path-to-node="12,1,0" data-index-in-node="10">Native-level fluency in Mandarin Chinese (written/spoken)</strong> and professional proficiency in English.</li> <li data-path-to-node="12,2,0"><strong data-path-to-node="12,2,0" data-index-in-node="0">Crypto Native:</strong> Deep understanding of blockchain technology, DeFi, NFTs, and the psychological drivers of crypto traders.</li> <li data-path-to-node="12,3,0"><strong data-path-to-node="12,3,0" data-index-in-node="0">Analytical Rigor:</strong> Ability to turn brand sentiment data and "Share of Voice" (SOV) metrics into actionable marketing strategies.</li> <li data-path-to-node="12,4,0"><strong data-path-to-node="12,4,0" data-index-in-node="0">Leadership:</strong> Proven track record of managing cross-functional teams and external vendors in a fast-paced, high-pressure environment.</li> </ul> <p>&nbsp;</p>