Brand Partnerships Lead – Switzerland

<h2><strong>In Short</strong></h2> <p>At On, we’re redefining the future of sportswear. Having already inspired millions of runners around the world, we’re now looking for a strategic, energetic, and highly collaborative <strong>Brand Partnerships Lead</strong> to drive our premier brand partnerships in our home market of Switzerland.</p> <p>In this role, you’ll be the strategic owner and main point of contact for our most high-profile Swiss partners. You will be responsible for bringing these partnerships to life - connecting communities, building local brand love, driving run credibility, and helping us remain culturally relevant to a younger audience. Reporting directly to the Senior Lead Brand Activation Switzerland, you will collaborate closely with the wider marketing team to transform strategic relationships into powerful, community-driven storytelling and physical experiences.</p> <h2><strong>Your Mission</strong></h2> <ul> <li>Own the end-to-end strategic planning, activation, and relationship management for premier partners, including the <strong>UBS Kids Cup</strong>, <strong>Weltklasse Zurich Extra Mile</strong>, and <strong>Swiss Ski</strong>.</li> <li>Develop and execute new, innovative partnership concepts - such as the <strong>On Talent Academy</strong> in collaboration with Weltklasse Zürich - to drive youth engagement and cultural relevance.</li> <li>Partner closely with the Switzerland Brand Comms Lead and the wider Brand Activation team to bring partnership stories to life across all marketing and media channels.</li> <li>Manage all key operational requirements, including partner onboarding, contractual deliverables, product planning/allocation, and joint programme development.</li> <li>Bring structure and high energy to partnership operations - ensuring efficient day-to-day execution, timely communication, and strong stakeholder alignment.</li> <li>Define clear objectives and KPIs for each partnership, establishing robust tracking, measurement, and reporting processes to continually optimize impact and ROI.</li> <li>Champion an omnichannel activation mindset, working cross-functionally with DTC, retail, wholesale, and grassroots community teams to maximize partnership touchpoints.</li> <li>Effectively manage the allocated Swiss brand partnerships budget, ensuring accurate forecasting, tracking, and reporting.</li> </ul> <h2><strong>Your Story</strong></h2> <ul> <li>Typically we look for 5+ years of experience in brand partnerships, sports marketing, or brand activation roles - ideally within the sports, sportswear, entertainment, or cultural sectors (brand or agency side).</li> <li>Proven track record of managing and activating high-profile sports properties or community partners in Switzerland.</li> <li>Highly organized with strong project management skills - comfortable navigating operational details like partner onboarding, product seeding, and program coordination.</li> <li>A natural relationship builder with excellent communication skills, capable of managing complex stakeholder environments and influencing cross-functional teams.</li> <li>A creative, storytelling-driven mindset with the ability to turn contractual rights into highly engaging, authentic consumer experiences.</li> <li>Solid experience in budget management, establishing KPIs, tracking campaign performance, and presenting data-informed insights to leadership.</li> <li>Fluent in German and English, both written and spoken, is required to lead local relationships and align with our global organization. French language skills are a strong asset.</li> <li>Comfortable with local travel across Switzerland to support partner events and activations - a valid Swiss driver’s licence is required.</li> <li>You embody the 5 On Spirits (check them out on our careers page).</li> </ul> <h2><strong>Meet the Team</strong></h2> <p>You’ll report to the <strong>Senior Lead Brand Activation Switzerland</strong> and be a key member of the local Swiss Brand Activation team. We are a team united by a shared mission: to amplify On’s brand, ignite local brand love, and build deep, lasting connections with fans and communities across Switzerland. We thrive in a fast-paced, collaborative environment shaped by innovation and purpose - translating On’s global brand vision into locally relevant, culturally connected experiences right here in our home market.</p> <h2><strong>What we offer&nbsp;</strong></h2> <p>On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.</p>