Brand (Product) Manager II

 

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire a Sr. Brand Manager (supporting BBQ brands, including Stubb’s, Cattlemen’s and Mission) immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

 

 

Role Summary:

 

The Senior Brand Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick’s BBQ brands, including Stubb’s, Cattlemen’s and Mission. This role leads end-to-end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners across Marketing, Sales, Finance, Supply Chain, R&D, and Global teams to deliver sustainable growth, strengthen brand equity, and drive profitable market share gains in a dynamic and competitive CPG environment.

Responsibilities of this role include but are not limited to the following:

• Own full P&L accountability for BBQ Sauce brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
• Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners. 
• Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
• Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
• Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
• Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies
• Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts
• Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
• Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
• Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement

 

 

Qualifications Required:

• University degree in Marketing or Business Management

• Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry

• Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
• Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
• Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
• Understanding of the industry sector and competitive landscape
• Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
• Financially savvy, with ability to manage costs and resource allocations across business segments

 

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