Senior Business Analyst – Global CRM Transformation

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands.&nbsp;</strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong>&nbsp;</strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&amp;reserved=0" target="_blank">WPP.com.</a></strong><br><strong>&nbsp;</strong></p></div><p><span style="text-decoration: underline;"><strong>Why we're hiring:</strong></span></p> <div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">&nbsp;</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to:</div> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Drive clear, structured discovery and analysis</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Enable strong, globally aligned functional design</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Support the move from local solutions to standardised global processes</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Ensure traceability from business outcomes to delivery</li> </ul> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP.</div> </div> <p><span style="text-decoration: underline;"><strong>What you'll be doing:</strong></span></p> <div> <ul> <li> <div>Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities</div> </li> <li> <div>Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision</div> </li> <li> <div>Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority</div> </li> <li> <div>Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration</div> </li> <li> <div>Ensure clear traceability between business requirements, functional design, and delivered outcomes</div> </li> <li> <div>Collaborate with technology teams and system integrators to clarify requirements and support delivery</div> </li> <li> <div>Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis</div> </li> <li> <div>Support change and adoption by creating clear, user-friendly documentation and workflows</div> </li> <li> <div>Proactively identify risks, dependencies, and impacts related to scope, processes, and data</div> </li> <li> <div>Support the definition of CRM data structures, standards, and governance</div> </li> <li> <div>Ensure alignment between process design, data models, and reporting requirements</div> </li> <li> <div>Drive improvements in data quality, consistency, and usage across CRM</div> </li> </ul> </div> <p><span style="text-decoration: underline;"><strong>What you'll need:</strong></span></p> <ul> <li>Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes&nbsp;</li> <li>Strong discovery and analysis capability in complex, decentralised or multi business organisations</li> <li>Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential)</li> <li>Demonstrated ability to translate ambiguous business needs into clear, structured requirements</li> <li>Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams</li> <li>Comfortable operating across both strategic discovery and detailed delivery phases</li> </ul> <p>&nbsp;</p> <p><span style="text-decoration: underline;"><strong>Who you are:</strong></span></p> <p><strong>You're open<em>:</em> </strong>We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.</p> <p><strong>You're optimistic<em>:</em></strong> <span id="628d56ad5d8a35dab853e65d9daa237c" class="editor-module-hl-green-solid">We believe</span> in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.</p> <p><strong>You're extraordinary:</strong> we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.</p> <p>&nbsp;</p> <p><span style="text-decoration: underline;"><strong>What we'll give you:</strong></span></p> <p><strong>Passionate, inspired people</strong> – We aim to create a culture in which people can do extraordinary work.</p> <p><strong>Scale and opportunity</strong> – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.</p> <p><strong>Challenging and stimulating work</strong> – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?</p> <p><span style="color: rgb(236, 240, 241);">#LI-Hybrid&nbsp;</span></p><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p> <p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p> <h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>