Senior Business Analyst (Growth Marketing)

RESPONSIBILITIES:

• Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.

• Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.

• Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.

• Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.

• Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.

• Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.

• Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.

• Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.

QUALIFICATIONS:

• 4+  years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.

• Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights.

• Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.

• Highly adept at leveraging AI tools to increase efficiency and quality of work.

• Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.

• Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.

• Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization.

• Highly organized and able to manage multiple priorities in a fast-paced environment.