Business Brand Manager

<p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Company &amp; Culture:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br></strong>At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health &amp; Wellness space.</span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>&nbsp;</strong></span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Requirements:&nbsp;</strong></span></p> <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Experience: 3+ years in brand management or marketing within CPG (Exp. In Food &amp; Bev or Health and Wellness industry)</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Hands-on yogurt category expertise combined with premium brand management experience</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Prior experience managing a premium, highly nutritious consumer brand is strongly preferred</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Experience with premium-priced products in competitive categories, including an understanding of thin margins and high cost-of-goods dynamic</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Education:&nbsp;Bachelor’s Degree in Marketing or related field<em>&nbsp;</em>(required); MBA (preferred)</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Computer Skills: Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen; Advanced MS PowerPoint and Excel skills</span></li> </ul> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>&nbsp;</strong></span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Job Description:&nbsp;</strong></span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand.</span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you.</span></p> <p>&nbsp;</p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Key Responsibilities:</strong></span></p> <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Leverage market research and consumer insights to inform strategies and identify growth opportunities</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed&nbsp;&nbsp;</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Qualifications &amp; Required Knowledge, Skills and Abilities:</strong></span></p> <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Thrives in a scrappy, fast-moving, and entrepreneurial environment</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Project management skills and ability to meet deadlines</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Detail oriented, passionate about doing the little things well</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Knowledge of the retail landscape, especially the Natural channel, a plus</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Deep understanding of the unique mindset of early adopters in the health and wellness space</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Knowledge in the following areas: packaging, advertising, promotions, shopper marketing, and brick &amp; mortar retailer landscape<strong>&nbsp;</strong></span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>GT’s Employee Experience (Benefits/Perks):</strong></span></p> <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Health Insurance: Medical, Dental, Vision</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">401K with Matching</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Discounts on the amazing GT’s product line</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Corporate Discounts with our partners thru LifeMart (concert &amp; sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Others: food trucks every weekday, and quarterly employee appreciation events</span></li> </ul> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>&nbsp;</strong></span></p> <p><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong>Job Details:</strong></span></p> <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Work Hours: Hybrid 4:1; 4 days onsite, 1 remote day; Monday-Friday – Standard Business Hours (Based out of LA)</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Work Attire: Smart/Business Casual</span></li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;">Pay Range: $110,000 to $150,000 salary + bonus eligible</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: 'times new roman', times, serif; font-size: 10pt;"><em>GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.</em></span></p> <p>&nbsp;</p>