Business Development Manager

Business Development Manager - Digital Pathology & Surgical Visualization (CEE-SEE Region)

 

Barco's Healthcare division is expanding across Central and Eastern Europe, with a key focus on pathology, surgical visualization, and integrated workflow solutions for operating rooms and endoscopy suites. We're seeking a Business Development Manager to drive market penetration across Eastern Europe, strengthen partner networks, and accelerate direct end-user sales in high-growth segments like digital pathology and surgical displays.

 

Key responsibilities

 

Sales & Business Growth

• Achieve individual sales targets for Barco healthcare products, with a strong focus on digital pathology and surgical visualization solutions.
• Generate new business opportunities through trade shows, hospital demonstrations, and direct engagement with surgical departments and pathology labs.
• Follow up on business development leads, analyze customer needs, and deliver compelling value propositions tailored to pathology and surgical workflows.
• Manage lead distribution to partners while actively pursuing direct sales opportunities with key accounts.
  
  

Partner Development & Channel Management

• Identify, recruit, and onboard new resellers and distributors across the CEE-SEE region.
• Act as the main point of contact for partners, develop joint business plans with clear performance targets, and conduct quarterly business reviews (QBRs).
• Activate and grow existing partners in line with target plans, in close collaboration with Barco Account Managers, ensuring strong partner support and commercial success.
  
  

Product Expertise & Enablement

• Provide technical and sales expertise to support accurate product specifications, demonstrations, and pathology workflow integrations.
• Deliver proactive product training to channel partners on digital pathology, SRQA, and surgical visualization solutions.
  
  

Brand Building & Market Engagement

• Strengthen Barco’s regional presence by promoting the brand and building end-user demand among clinicians and C-suite decision-makers.
  
  

Sales Operations & Performance Management

• Maintain accurate records of all sales opportunities in CRM systems.
• Provide consolidated monthly sales forecasts aligned with Barco’s financial methodology.
  
  

Market Intelligence

• Monitor trends in pathology and surgical markets and share actionable insights with Sales Management.

 

Your profile

 

Education & experience

• Bachelor's or master's degree in Business, Marketing, Engineering, Healthcare, or equivalent experience.
• 5–7+ years proven sales experience in healthcare technologies (pathology, surgical imaging, endoscopy, diagnostic imaging preferred).
  
  

Language knowledge

• Fluent professional English required; Eastern European languages (Polish, Hungarian, etc.) a strong plus.
  
  

Skills

• Exceptional communication/presentation skills
• Ability to build credibility with clinicians, pathologists, surgeons, and hospital executives.
• Proven hunter mindset for new business
• Strong negotiation skills
• Passion for penetrating new hospital accounts across large geography.
  
  

Travel

• Significant travel across CEE-SEE region for customer engagements, partner visits, and trade shows (based from Warsaw office).
  
  

Our offer

 

Excited to expand new markets? Apply now and make your impact at Barco.