Business Development Manager

Kudos Software develops, sells, installs and supports specialist software products for specific market verticals. Our customer base spans Charity Retail, Caravan, and Marine sectors — and we're growing. We build long-term partnerships with our clients, combining deep sector knowledge with a modern, SaaS-first product suite that includes EPOS hardware and integrated card payment services.

This is an exciting time to join Kudos. You'll be selling technology that genuinely makes a difference to mission-driven organisations, with a proven product, a strong reference base, and real room to grow your earnings.

The Role

As Business Development Manager, you'll be the engine of new customer growth across the UK. You'll own the full sales cycle — from generating and qualifying leads through to demonstrations, proposals, and closing deals — selling our SaaS platform, EPOS hardware, card services, and professional services to new B2B customers.

You'll be backed by marketing and lead generation support, an internal CRM, and an experienced office team. In addition to new business, you'll manage a small portfolio of key accounts, keeping you close to the market and building valuable case study relationships.

Key Responsibilities

New Business Development

•        Own the full sales cycle from prospect to close within an agreed UK territory, working to clear revenue targets

•        Generate new opportunities through outbound calling, networking, and follow-up of marketing-qualified leads

•        Build genuine understanding of each prospect's requirements by engaging multiple stakeholders — not just the gatekeeper

•        Deliver compelling on-site and online software demonstrations tailored to each audience

•        Prepare accurate, professional proposals and pricing; negotiate confidently to maximise margin

•        Hand off signed deals cleanly to the project management team for implementation

Pipeline & CRM Management

•        Maintain a well-structured, up-to-date pipeline in the company CRM — opportunities, contacts, meeting notes, and next actions should always reflect reality

•        Provide regular, insightful sales forecasts and pipeline reports to the Managing Director

•        Feed market intelligence back to the business: what are prospects asking for, what are competitors doing?

Account Management

•        Act as the primary contact for a small portfolio of existing accounts

•        Conduct regular account review meetings to ensure ongoing satisfaction and uncover upsell opportunities

•        Commission earned on account sales as well as new business

Planning & Strategy

•        Contribute to annual new business planning and revenue budgeting

•        Represent Kudos professionally at all times, in writing and in person

Key Skills, Knowledge and Abilities

Essential

•        Proven B2B field sales experience, with a track record of independent prospecting and hitting targets

•        Comfortable selling technology — software, SaaS, or EPOS/payments experience is a strong advantage

•        Confident, credible communicator: equally effective on the phone, in a boardroom, or presenting to a group of stakeholders

•        Self-starter who thrives with autonomy; target-driven and resilient when the pipeline gets tough

•        Natural relationship builder — you listen well, read the room, and develop genuine closeness with prospects and clients

•        Strong numeracy; able to build and present pricing clearly and argue for your margin

•        Organised and disciplined about CRM hygiene — you know a clean pipeline is a productive pipeline

Desirable

•        Experience or knowledge of Charity Retail, Furniture Reuse, Caravan, or Marine sectors

•        Familiarity with retail technology, POS systems, or payment solutions

•        Formal sales qualification (e.g. SPIN, Challenger, or similar)

We use AI-powered tools (including transcription and automated note-taking) during portions of our interview process to support a consistent and thorough candidate experience. Candidates who require alternative accommodation may request it at any stage of the recruitment process. 

Fluent Software Group is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic. 

#Kudos