Business Transformation Manager (Data & AI)

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p>&nbsp;</p> <h3>The opportunity</h3> <p>Data&nbsp;&amp;&nbsp;AI&nbsp;are increasingly central to how organisations transform their business, operate at scale and compete in their markets.</p> <p>Within our <strong>Business Transformation and Consulting practice</strong>, we are strengthening our capability in <strong>Data&nbsp;&amp;&nbsp;AI</strong>&nbsp;to support complex, end-to-end transformation programmes across UK and EMEA.</p> <p>We are looking for a <strong>Senior Manager</strong>&nbsp;with strong experience in <strong>data-led business transformation</strong>&nbsp;to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.</p> <p><strong>Your Role</strong></p> <p>As Senior Manager – Data Strategy &amp; AI Transformation, you will:</p> <p><strong>Business Transformation &amp; Client Leadership</strong></p> <ul> <li>Define enterprise data strategies aligned to business growth objectives.</li> <li>Define data product models and governance frameworks, in colaboration with Data Architects.</li> <li>Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer ID, NBAs and decisioning engines, advanced segmentation...)</li> <li>Integrate Data &amp; AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach</li> <li>Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.</li> </ul> <p>&nbsp;</p> <p><strong>Commercial &amp; Consulting Contribution&nbsp;</strong></p> <p>You will actively contribute to account growth and proposition development, positioning Data &amp; AI as strategic enablers of enterprise transformation.</p> <ul> <li>Shaping the Data &amp; AI components of: <ul> <li>Transformation roadmaps</li> <li>Proposals and RFP responses</li> <li>Executive value cases and investment narratives</li> </ul> </li> <li>Connecting data foundations to measurable business outcomes (ie: personalisation at scale, commercial acceleration, intelligent automation...)</li> <li>Collaborating with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.</li> <li>Identifying expansion opportunities through data&nbsp;evolution and new AI-enabled use cases.</li> </ul> <h3>Team &amp; Capability Development</h3> <ul> <li>Mentor and develop Data&nbsp;&amp;&nbsp;AI&nbsp;consultants and managers.</li> <li>Help evolve methodologies, assets and ways of working.</li> <li>Support recruitment and development of high-quality talent.</li> <li>Promote a culture of collaboration, accountability and impact.</li> </ul> <h3>Innovation &amp; Thought Leadership</h3> <ul> <li>Stay current on AI, GenAI and advanced analytics&nbsp;trends.</li> <li>Translate innovation into practical, enterprise-ready use cases.</li> <li>Contribute to internal and external thought leadership where appropriate.</li> </ul> <p><strong>What we’re looking for</strong></p> <p>You are a senior consulting leader with deep data expertise, strong business acumen and the ability to operate confidently across strategy, data&nbsp;and transformation delivery.</p> <p>You combine executive credibility, technical fluency and commercial impact orientation.</p> <p>You likely bring:</p> <ul> <li>8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.</li> <li>Proven experience leading data-led transformation programmes, not isolated use cases.</li> <li>Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).</li> <li>Experience integrating data platforms in the&nbsp;marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).</li> <li>Demonstrated experience embedding Data &amp; AI into broader transformation initiatives (digital, CRM, operating model, customer experience).</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>