Campaign Analyst

<div class="content-intro"><p><span style="color: rgb(52, 73, 94); font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Who we are:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear,&nbsp;Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.</span></p></div><p><span style="color: rgb(52, 73, 94); font-size: 12pt;"><strong>Job summary:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Ad Council’s Insights &amp; Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multi‑channel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The compensation for this position is within the range of $75,000 - $80,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(52, 73, 94);"><strong>What You’ll Do:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio</span> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs</span></li> </ul> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate data into insights and actionable recommendations</span> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance</span></li> </ul> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(52, 73, 94);"><strong>What You Bring:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">3+ years of experience in marketing, media, or digital analytics</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong ability to translate data into strategic recommendations and business implications</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Detail-oriented and commitment to data quality, accuracy, and measurement integrity</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Technical skills include:</span> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excel and PowerPoint expertise</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with databases and BI tools (Tableau, Looker Studio)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with Google Tag Manager preferred but not required</span></li> </ul> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong communication skills with the ability to influence stakeholders through insights</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(52, 73, 94);"><strong>What you’ll get:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">All full-time Ad Council employees are eligible for:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Professional and skill-based development opportunities; Tuition Reimbursement.</span></li> </ul> </li> </ul><div class="content-conclusion"><p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif; color: rgb(52, 73, 94);"><strong>What we’re committed to:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences, driving true, measurable, and life-changing impact on the most important issues facing our country today.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Ad Council invites all qualified, interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif; color: rgb(52, 73, 94);"><strong>How to reach us:</strong></span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">To apply online: <a href="https://www.adcouncil.org/join-our-team">https://www.adcouncil.org/join-our-team</a></span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Email: (<a href="mailto:careers@adcouncil.org">careers@adcouncil.org</a>)</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Fax (212) 922-1676</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">or</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ad Council</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Attn: People Operations Team</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">815 2nd Avenue, 9th Floor</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">New York, NY 10017</span></p> <p>&nbsp;</p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span data-olk-copy-source="MessageBody">#LI-Remote</span></span></p> <p>&nbsp;</p></div>