Campaign Operations Manager

<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div data-page-id="BWO0d8zj2oc60rxeqHUuKrqasYf" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusHvSTW6V8Dic3mn1fmjg8Dd">About the Role</h2> <div class="ace-line ace-line old-record-id-doxuserBpOWkcXaS1JrimItTPUd">The Campaign Operations Manager is a senior individual contributor on the Global Campaign team, responsible for owning the end-to-end planning, execution, and performance of large-scale platform campaigns. This role sits at the intersection of marketing strategy, data analysis, and cross-functional execution — you will drive user acquisition, conversion, and engagement across global markets while building the systems and processes that make campaigns work at scale.</div> <div class=" old-record-id-doxushMG88LXzbW99r9o6vVFiKe" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusqrkxMzuwJs7rtu7eorwDfh">Key Responsibilities</h2> <h3 class="heading-3 ace-line old-record-id-doxus1XMQYriPpcdnLT5yp4MLQb">Campaign Strategy &amp; Execution</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxushsczwSzayuzJHGaqiKAJxf" data-list="bullet"> <div>Own the full campaign lifecycle — from strategy and creative brief through execution, go-live monitoring, and post-campaign analysis</div> </li> <li class="ace-line ace-line old-record-id-doxus54cNoB9MrX3KASUkCn8BDe" data-list="bullet"> <div>Design and implement user acquisition and conversion programs aligned with exchange growth targets (new registrations, first deposits, trading activation)</div> </li> <li class="ace-line ace-line old-record-id-doxuskKou94EHOCAKz46Z5HCfNd" data-list="bullet"> <div>Generate standout marketing ideas — campaigns that are not just well-executed but genuinely memorable and brand-building</div> </li> <li class="ace-line ace-line old-record-id-doxus0AAvAZx6KRNKPZq4F6iSLe" data-list="bullet"> <div>Leverage AI tools to accelerate creative output, data analysis, and landing page design</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxustJYOPwaz2RNq11y183H85g">Performance &amp; Analytics</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusSx97zjeEE4PtelMyImKETe" data-list="bullet"> <div>Define campaign KPIs, build measurement frameworks, and deliver data-driven performance reports to leadership</div> </li> <li class="ace-line ace-line old-record-id-doxusfPD0no613De0WibOqnKRqd" data-list="bullet"> <div>Identify optimization opportunities through A/B testing, cohort analysis, and funnel diagnostics</div> </li> <li class="ace-line ace-line old-record-id-doxusZGOJ6PaT7zbemJYBoA8MUf" data-list="bullet"> <div>Track competitor campaigns, market trends, and emerging user behaviors in the crypto space; translate insights into actionable strategies</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxus5DswlFO2ZGAGqu44KltFEg">Cross-Functional Collaboration</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusQdKRb8D4Qn06h2GBfdwaHc" data-list="bullet"> <div>Collaborate with product, design, BD, legal, and regional teams to deliver campaigns on time and at scale</div> </li> <li class="ace-line ace-line old-record-id-doxusSowKyXoLt7Y14DsDAzkrvf" data-list="bullet"> <div>Navigate competing priorities and stakeholder dynamics with professionalism and composure</div> </li> <li class="ace-line ace-line old-record-id-doxusnRd75qKs0MIAgtks3nzSfc" data-list="bullet"> <div>Document campaign processes and build reusable playbooks to improve team efficiency</div> </li> </ul> <div class=" old-record-id-doxusvRCDKf9swwzSJPjFA4CW3b" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusZAe81uPR5hb6M3qPf4SRfh">Requirements</h2> <h3 class="heading-3 ace-line old-record-id-doxusdWDDRXHeT0y1bSxTcIUYOc">Must-Have</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusfVixDSh5uyjZVK1DHSuZyb" data-list="bullet"> <div><strong>3+ years of operations experience at a cryptocurrency exchange</strong>, with a proven track record of independently running large-scale platform campaigns</div> </li> <li class="ace-line ace-line old-record-id-doxusnrMMpGhYMAaOX5uiTpPFEf" data-list="bullet"> <div>A deep understanding of exchange growth mechanics — user acquisition funnels, conversion tactics, retention levers, referral programs, and incentive design</div> </li> <li class="ace-line ace-line old-record-id-doxusEy0sko7yZ1G7EC5LLfTW8c" data-list="bullet"> <div>Strong data sense — able to independently define metrics, interpret results, and make data-driven decisions</div> </li> <li class="ace-line ace-line old-record-id-doxuseOOLyNq6bpsoiWeY0wC3Ue" data-list="bullet"> <div>Strong marketing sense — able to develop creative, high-impact campaign concepts that stand out in a crowded market</div> </li> <li class="ace-line ace-line old-record-id-doxusGfBHNFXmUPP6YsPzBaW09c" data-list="bullet"> <div>Proficient in AI-powered workflows — hands-on experience using AI tools (e.g., ChatGPT, Claude, Midjourney, or equivalent) for creative ideation, data analysis, and landing page design</div> </li> <li class="ace-line ace-line old-record-id-doxusIN0TV8EUo4O2jZLN51PS9e" data-list="bullet"> <div>High emotional intelligence — able to navigate ambiguity, manage conflicts constructively, and maintain a positive team dynamic under pressure</div> </li> <li class="ace-line ace-line old-record-id-doxusAK0K7BkjWcD00HshiALwcg" data-list="bullet"> <div>Excellent written and verbal communication in English; Mandarin Chinese proficiency is a plus</div> </li> <li class="ace-line ace-line old-record-id-doxusacQla6CsLwTlxuGoNFmFBb" data-list="bullet"> <div>Structured, logical thinker — able to manage complexity and deliver under tight deadlines</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusyK4JKD2NVsdHPP8JiBBRte">Nice-to-Have</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusM2BEOv0lyXgwLrCW22Cegf" data-list="bullet"> <div>Experience running global or multi-region campaigns across different regulatory environments</div> </li> <li class="ace-line ace-line old-record-id-doxusJXz3meTNVFNzyHeweOlxEh" data-list="bullet"> <div>Familiarity with trading products (spot, derivatives, earn, copy trading) and their respective user journeys</div> </li> <li class="ace-line ace-line old-record-id-doxusldaXg7EtoSBY8OV55GXEWb" data-list="bullet"> <div>Experience with campaign analytics tools (e.g., Amplitude, Mixpanel, Tableau, or equivalent)</div> </li> </ul> <div class=" old-record-id-doxusmhBsFlkkKS4zfotxTK4Wce" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusLHdfe3H75dD1p3akx5CdLd">What Success Looks Like</h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusrH1qBfN5RFbbw5Dxmg2Add" data-list="bullet"> <div>Campaigns are launched accurately and on time, with measurable impact on acquisition and conversion metrics</div> </li> <li class="ace-line ace-line old-record-id-doxus1Z9GrcDzZUB3ep67nwqScf" data-list="bullet"> <div>Creative output is consistently high-quality — ideas that get noticed internally and resonate with users externally</div> </li> <li class="ace-line ace-line old-record-id-doxusluQ3PMyniCVWufbRcADCch" data-list="bullet"> <div>Cross-functional stakeholders describe you as a reliable, clear, and easy-to-work-with partner</div> </li> <li class="ace-line ace-line old-record-id-doxusLMVHgQGdpr8yI4KSFsU0He" data-list="bullet"> <div>Within 3 months, you have identified and implemented at least one process improvement that measurably increases team efficiency</div> </li> <li class="ace-line ace-line old-record-id-doxusc1hiJMkIr2CwB2OOVgMF6e" data-list="bullet"> <div>Data and post-campaign insights are regularly shared with leadership in a clear, actionable format</div> </li> </ul> </div><div class="content-conclusion"><p><strong>Why Join Us</strong><br>At Bybit, we are committed to fostering a supportive and enriching work environment.&nbsp;<br>Our benefits include:<br>- Study Growth Fund: We support your professional development and continuous learning.<br>- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.<br>- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.<br>- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.<br>- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.</p></div>