Category Brand Chief

About the role

Grupo Bimbo is seeking a passionate and talented Category Brand Chief to join our marketing team in Guayaquil, Ecuador. This key role will be responsible for leading the strategy, development, and execution of the company's portfolio plans, driving consumer preference, promotion, communication, and brand experience. The successful candidate will collaborate with various internal and external stakeholders to ensure the brand's success in the market. Key Responsibilities: Lead the strategy, develo…

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