- Seniority
- Senior
About the role
POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
At least 7-10 years’ experience in FMCG Trade Marketing/Channel Development role, especially in General Trade channel
A DAY IN THE LIFE…
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Develop channel vision and strategy in short term and long term plan in a collaboration with cross functional team e.g. Category team, Sales team.
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Define and execute One Nestlé Corporate multi-category channel strategies based on shopper insights and customer requirements, aligned with category development initiatives.
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Identify and prioritize channel opportunities in line with category priorities.
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Accountable and Responsible for ensuring Sales team understanding on channel strategies and priorities
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Work cross-functionally to develop channel initiatives that meet shopper, customer, and Nestlé needs; support key commercial propositions in customer JBPs.
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Drive Integrated Commercial Planning (ICP) by identifying key opportunities, incorporating shopper behavior, promotional learnings, competitor analysis, and best practices; develop a commercial activity calendar.
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Develop assortment strategy to drive availability and distribution within priority categories.
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Accountable for monthly activity prioritization in a channel to maximize sales capacity in execution
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Lead and coach direct reports; ensure development plans are completed on time and recommend talent for succession planning.
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Manage sales projections and ensure budget efficiency on trade investments.
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Responsible for ensuring adherence to all company principles and policies.
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Ensure compliance of team’s activities with the WHO Code, local code and the Nestlé Instructions
ARE YOU A FIT?
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Bachelor’s degree in Business Administration, Economics, or other related fields
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Minimum 7-10 years of experience in Trade Marketing, Category Development, or Channel Development.
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Demonstrable record of success in a customer facing role.
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Understands customers and the selling process
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Strong knowledge in Traditional Trade Sales Channel is a must
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Highly proficient in MS Excel have strong passion in numbers and data
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Very good commercial mindset. Able to find the linkage between data and profitable business results
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