Channel & Market Execution Manager

Purpose

We are looking for a driven commercial strategist to join OFTI as Manager, Channel & Market Execution. In this role, you will bridge the gap between central commercial strategy and on-the-ground results across our markets in Qatar, Oman, Tunisia, Maldives and future markets. You will be responsible for diagnosing channel performance gaps, designing tactical GTM playbooks, and ensuring that what is decided at OFTI level actually converts into revenue in the street, in the app, and through our distribution partners. This is an Individual Contributor (IC) role with no direct reports. The role requires regular travel across OFTI markets, with candidates expected to spend a meaningful portion of their time in-market.

Context

Ooredoo Fintech (OFT) is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, Walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.

Role Accountabilities

• Serve as the central SME for channel strategy and execution excellence; while local teams maintain primary market ownership, this role provides the specialized expertise, standardized playbooks, and strategic "second opinion" to ensure regional consistency.
• Design and execute Go-To-Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman, Tunisia, Maldives and future markets — tailoring strategy to each market's unique channel mix and competitive dynamics.
• Conduct ongoing channel performance gap analysis — diagnosing underperformance in physical distribution (agent networks, retail points) and proposing data-backed corrective actions.
• Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates, and distribution partner revenue contribution — producing regular performance reports for the stakeholders
• Develop and maintain a competitive intelligence framework — tracking competitor pricing, channel strategies, and promotional activity across all OFTI markets and publishing regular briefings to inform commercial decisions.
• Act as the primary liaison between the OFTI Commercial team and local country commercial teams, ensuring OFTI strategy is correctly contextualized, resourced, and executed at market level.
• Manage and optimize distribution partner relationships — benchmarking agent commission structures, onboarding processes, and exclusivity arrangements against market standards across all three geographies.
• Produce regular Market Health Reports, aggregating channel and commercial performance data across all markets and delivering clear, prioritized recommendations for OFTI-level intervention.

Key Performance Indicators (KPIs)

• Channel Establishment: Number of new distribution channel partners / touchpoint successfully operationalized per market per quarter — covering identification, partner contracting, agent onboarding, training completion, and verified first-transaction activation.
• Partner Onboarding & Enablement: Percentage of newly contracted distribution partners who complete the onboarding and product training programme within the agreed SLA — and who achieve first live transaction within 30 days of certification.
• Channel Conversion: Acquisition funnel conversion rate (registration-to-first-transaction) and agent network productivity (transactions per active agent per month) per market — tracked at 30, 60, and 90 days post channel launch.
• Acquisition Cost: Cost per acquired transacting customer (CPA) tracked monthly by channel and market — benchmarked against group targets and prior periods.
• Competitive Coverage: Frequency and depth of competitive channel intelligence briefings delivered — minimum monthly cadence, with ad-hoc alerts triggered within 48 hours of material competitor moves.
• Market Health Reporting: On-time delivery and completeness score of monthly Market Health Reports across all active OFTI markets, with open action items tracked to resolution.

Experience

• Experience: 5–8 years in GTM strategy, channel management, or business development within Fintech, Telecoms, or consumer financial services — preferably with MENA market exposure.
• Channel Expertise: Demonstrated experience managing both physical distribution networks (agent and retail channels) and digital acquisition funnels simultaneously, with a results-oriented approach to channel optimization.
• Commercial Acumen: Proven ability to build and manage external commercial partnerships — agents, distribution partners, and B2B relationships — across geographically diverse and culturally varied markets.

Minimum Entry Qualifications

• Education: Bachelor's degree in Business, Marketing, Economics, or a related discipline. MBA or equivalent postgraduate qualification is a strong plus.

Personal Profile

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  Adept at navigating a matrix organization, demonstrating the professional maturity and interpersonal agility required to drive alignment and high-velocity execution across diverse cross-functional and regional teams.
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  Highly effective problem-solver who thrives in ambiguous, multi-market environments — able to move quickly from diagnosis to action without waiting for perfect information.
• Strong commercial instincts combined with a disciplined analytical approach — equally comfortable in a boardroom brief and a field visit to an agent network.