Chief Marketing Officer

<div class="content-intro"><p>CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We’ve been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.</p> <p>We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.</p> <p>We are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you’d love it here.&nbsp;</p></div><p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>About the Role</strong></span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Location:</strong> Remote</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Role Type:</strong> Full-Time&nbsp;</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Reporting to:</strong> CEO</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Compensation:</strong> $240,000 to $350,000 per year</span></p> <p><span style="font-size: 12pt;">As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion. You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system.</span></p> <p><span style="font-size: 12pt;">You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue. On the learner side, you run the growth machine that turns awareness into applications and enrollments. On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals.</span></p> <p><span style="font-size: 12pt;">You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic. Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education.</span></p> <p>&nbsp;</p> <h1><span style="font-size: 14pt;"><strong>The opportunity</strong></span></h1> <p><span style="font-size: 12pt;">We're looking for one of the best marketers in the country to build CodePath's brand and growth engine. This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on.</span></p> <p><span style="font-size: 12pt;">This is a high-stakes, player-coach role. You'll set the strategy, build the team with A-players, own brand and growth across every channel and program, and run it all as an AI-first operation.</span></p> <p><span style="font-size: 12pt;">The stakes are real. CodePath is scaling from tens of thousands toward millions of learners, growing toward hundreds of millions in revenue, and powering alumni careers that create billions in economic impact. The company's trajectory depends on what you build.</span></p> <p style="line-height: 1.4;">&nbsp;</p> <h1><span style="font-size: 14pt;"><strong>What you will do</strong></span></h1> <p><span style="font-size: 12pt;"><strong>Brand and positioning</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Develop and protect brand guidelines across every channel and touchpoint</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Craft the narratives that make CodePath the category-defining name in AI-native tech education</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Tell the optimistic story about CodePath and AI that makes people care, not just click</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Marketing flows and conversion</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Develop repeatable campaign playbooks so every launch doesn't start from scratch</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Growth strategy</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Set the overall growth strategy and marketing roadmap aligned with company goals</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Provide strategic direction across paid acquisition channels like Meta and Google</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Allocate budget and resources across channels based on performance and strategic priority</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Identify and test new growth channels and partnerships</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Product marketing and B2B growth</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Turn learner and alumni outcomes into proof that helps close university and enterprise deals</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Team leadership</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Lead and grow the marketing team: hire A-players, set high standards, and develop talent</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Foster a culture of speed, ownership, and creative excellence</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Build scalable systems and workflows so the team moves fast without breaking things</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Collaborate cross-functionally with program, product, enrollment, and development</span></p> </li> </ul> <p style="line-height: 1.4;">&nbsp;</p> <p><span style="font-size: 14pt;"><strong>Key Success Metrics&nbsp;</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Enrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each one&nbsp;</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Conversion and efficiency across the full funnel</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Brand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demand</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Earned revenue pipeline with university and enterprise partners</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">A high-performing marketing team, measured by hiring, standards, and retention</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">CodePath's external reputation with press, funders, and partners</span></p> </li> </ul> <p>&nbsp;</p> <h1><span style="font-size: 14pt;"><strong>This role may be right for you if</strong></span></h1> <p><span style="font-size: 12pt;"><strong>Experience</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">You've built and led high-performing marketing teams</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Skills</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Exceptional brand instincts: you tell stories that make people feel something and then act</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data.</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Deep understanding of lifecycle marketing, email, and conversion optimization</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Fluency across social platforms and organic content strategy</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals</span></p> </li> </ul> <p><span style="font-size: 12pt;"><strong>Intangibles</strong></span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Results-driven, with a bias toward action and experimentation over perfection</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Comfortable with ambiguity and rapid iteration in a fast-moving environment</span></p> </li> </ul> <p style="line-height: 1.4;">&nbsp;</p> <h1 style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>Why this role exists now</strong></span></h1> <p style="line-height: 1.4;"><span style="font-size: 12pt;">CodePath is scaling toward millions of learners, and it's time for marketing to have a seat at the top table. Enrollment, employer trust, and brand reach have outgrown what a lean, generalist effort can carry. This role brings brand, performance, and product marketing under one executive for the first time, and makes that leader a peer to the CEO, accountable for the company narrative and the growth engine behind it.</span></p> <p><span style="font-size: 12pt;">This is a chance to build a category-defining, AI-native marketing organization at an education nonprofit with national reach, real outcomes, and the backing of partners like Amazon, Google, Anthropic, and Blue Meridian. Build the brand, scale the engine, and make CodePath the defining name in how the next generation gets into tech.</span></p> <p style="line-height: 1.4;">&nbsp;</p> <p style="line-height: 1.4;"><span style="font-size: 14pt;"><strong>Compensation</strong></span></p> <p style="line-height: 1.4;"><span style="font-size: 12pt;">CodePath has standardized salaries based on the position's level, no matter where you live. For this role, we're hiring for a Chief Marketing Officer (C-Suite level) position at an annual salary of $240,000 to $350,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.</span></p> <p style="line-height: 1.4;">&nbsp;</p> <p><span style="font-size: 14pt;"><strong>Full-Time Employee Benefits</strong></span></p> <p><span style="font-size: 12pt;">This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.</span></p> <ul> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Health &amp; Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Financial Security: 401(k), employer-paid life &amp; disability insurance, and identity theft protection</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Professional Growth: $1,000 annual professional development stipend and home office setup support</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt</span></p> </li> <li style="font-size: 12pt;"> <p><span style="font-size: 12pt;">Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings</span></p> </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay range</div><div class="pay-range"><span>$240,000</span><span class="divider">&mdash;</span><span>$350,000 USD</span></div></div></div>