CMF Senior Strategist

The role

 

Working at WGSN

Together, we create tomorrow

Role overview

What will you be doing?

 

The team

Key Accountabilities

• Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data within all markets and demographics
• Active participation in the content for WGSN’s Strategic Forecasting internal events
• Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance
• Advise new CMF content needs following client feedback to support the content strategy of department as directed by the Content Director and/or Head of CMF
• Manage a team of international freelancers to commission and edit content
• Responsible for the main ‘peer review’ of CMF content created for their relevant segments, as directed by the Content Director and/or Head of CMF
• Collaborate with Consumer Tech team and wider content teams across multiple Industries
• Travel nationally and internationally to cover industry trade shows, conferences and other events as required
• Work with the Sales teams to support client relationships
• Speak to clients regularly to understand their needs
• Servicing Enterprise Clients by delivering analyst calls and presentations
• Participates in marketing content as required, such as live events, webinars and podcasts
• Partner with the Marketing department in the creation and delivery of promotional materials to drive growth and build awareness of Consumer Tech
• Provide quotes for press and broadcast media as required
• Behaves as a department Ambassador both internally and externally

Skills, experience & qualifications required

• Seen to be or known to be a CMF expert within the Consumer Tech and adjacent industries, with a list of industry contacts
• Significant career experience within CMF trend research, product development or content creation, and demonstrates a deep understanding of the area of expertise
• Expert knowledge of the global market from macro to micro trends across a broad range of product areas - automotive, consumer, technology, fashion, interiors and lifestyle product areas, and the ability to pinpoint trends that will impact the area of expertise
• Expert technical experience with Industrial design software programs, such as KeyShot and Adobe Creative Cloud
• Expert level of research, analysis, writing and editing content
• Expert understanding of the role data and analytics play in commercial success.
• Ability to analyse data and pinpoint trends that will impact the market.
• Excellent written English
• Ability to take ownership of personal assignments, prioritise workload, manage and support other members of the team
• Excellent organisation, communication and management skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time
• Ability to build strong working relationships with key stakeholders in the business, from Sales, Client Services and Marketing
• Excellent presentation skills with proven experience in presenting to internal stakeholders, external clients and events
• Must be a self-starter and able to work independently
• Technical skills: KeyShot, Adobe Creative Cloud, Microsoft Office, Google Workspace, social media platforms, and AI tools such as Midjourney, ChatGPT, Gemini etc.

 

What we offer

More about WGSN

 

Our values

• We Are Everywhere

The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.

• We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

• We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

Inclusive workforce