CMO (L1/RWA) - Global Remote/ Mandarin Speaking

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>The Role</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Responsibilities</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Requirements</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">7+ years in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Nice to Have</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Background in RWA, modular rollup infrastructure, or ZK-based systems</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Existing relationships within the institutional DeFi or Web3 VC community</li> </ul>