Commercial Proposition Manager - Platform

• Define the value of our platform ecosystem: Create clear, compelling narratives that articulate the impact of our platform across products, features, and experiences, rooted in customer outcomes and measurable ROI. 
• Shape market competitiveness: Continuously evolve platform propositions based on customer insight, product performance, and competitor activity to ensure strong differentiation across all verticals. 
• Drive adoption and commercial performance: Ensure the platform delivers tangible value, increasing adoption, retention, and engagement across customers and stakeholders. 
• Enable Sales and Client Success: Provide simple, consistent messaging, build training, and collateral to empower teams to confidently position the platform and its value. 
• Ensure commercial governance: Manage pricing, packaging, and platform configuration with clarity and control, optimising for scalability and growth. 
• Act as the voice of the customer and market: Bring together insights from customers, data, and competitors to continuously refine and strengthen the platform proposition. 

• A flexible holiday plan of up to 40 days per year  
• £400 a year Wellbeing Allowance  
• Private Medical Insurance  
• Allowance for professional development books, E-books, and podcasts  
• Contributory pension scheme 
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands   

What You’ll be Doing:

• Own the end-to-end commercial definition of platform-based products. 
• Build and maintain value propositions, messaging frameworks, and competitive positioning for different segments and verticals. 
• Design pricing and packaging that maximise competitiveness and margin. 
• Define bundles, add-ons, cross-sell and up-sell opportunities. 

• Lead the commercial design and refinement of the ROI Guarantee. 
• Build the tools, models and frameworks that demonstrate measurable customer value. 
• Support CS with value realisation and ROI storytelling. 

• Develop GTM launch content for platform releases and enhancements. 
• Build pitch decks, talk tracks, demos, battlecards, and objection handling. 
• Partner with Enablement to deliver frontline training and certification. 

• Analyse win/loss data, pricing trends and competitive behaviours. 
• Partner with Revenue Intelligence to identify performance drivers and gaps. 
• Gather customer insight via CS, Sales and Product teams to evolve propositions. 

• Work closely with Product and Product Marketing to influence roadmap based on commercial needs. 
• Support Marketing with messaging, content, campaigns and vertical narratives. 
• Support Sales by joining strategic pitches and refining field messaging. 

• Maintain consistency in product naming, pricing, packaging and GTM documentation. 
• Ensure all propositions adhere to commercial integrity rules and margin thresholds. 
• Maintain a central repository of all proposition assets. 

Experience and Skills You Need in this Role:

• Proven experience in proposition management, product marketing, GTM or commercial strategy. 
• Strong background in SaaS, HR tech, platforms or digital engagement solutions. 
• Proven success building commercial propositions with measurable impact on revenue. 
• Demonstrated experience in pricing, segmentation, value proposition design and launch execution. 
• Skilled at synthesising market, customer and competitive insights. 
• Commercial & Strategic Acumen: Understands pricing, market dynamics, value drivers and commercial risk. 
• GTM Expertise: Proven ability to design, execute and refine GTM strategies across multi-product environments. 
• Cross-Functional Influence: Works effectively with Product, Sales, Marketing, CS, Finance and Legal. 
• Communication & Narrative Building: Can craft compelling messages, stories and frameworks for multiple audiences. 
• Analytical Mindset: Comfortable with data, insight and performance interpretation. 
• Organisational Discipline: Maintains structure, documentation and version control across complex propositions. 

The Interview Process:

• Screening call with member of the Talent Acquisition Team 
• First stage interview with Head of GTM & Proposition and Sales Enablement Manager 
• Final interview with Heda of GTM & Proposition and Director of Commercial Excellence