Commercial Proposition Manager - Programmes & Benefits

• Define the value of our benefits ecosystem: Create commercial narratives that articulate the impact of discounts, benefits and reward programmes. 
• Shape market competitiveness: Continuously evolve propositions based on customer insight, merchant performance, and competitor behaviour. 
• Drive utilisation and engagement: Ensure benefit propositions deliver measurable value to employees and organisations. 
• Enable Sales and Client Success: Provide simple, compelling messaging, training and collateral to position benefit programmes confidently. 
• Ensure commercial governance: Manage pricing, bundling, and programme configuration with control and insight. 

• A flexible holiday plan of up to 40 days per year  
• £400 a year Wellbeing Allowance  
• Private Medical Insurance  
• Allowance for professional development books, E-books, and podcasts  
• Contributory pension scheme 
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands  

What You’ll be Doing:

• Own the commercial definition and value narrative for our programmes and benefits products, including our retail discounts programme and our PSP (Public Sector Programme).
• Shape programme positioning for different segments and verticals. 
• Own pricing, bundling and packaging strategies for these products. 

• Translate programme enhancements and merchant updates into clear GTM activity. 
• Build GTM materials, program brochures, talk tracks, and value frameworks. 
• Partner with Marketing to create campaigns and seasonal promotions. 
• Ensure frontline teams are fully trained and ready for every launch cycle. 

• Analyse merchant performance, utilisation trends and programme ROI. 
• Use insights to refine proposition structure, messaging and campaign strategy. 
• Work with the global merchant team and PSP specialists to evolve programme depth. 

• Partner with CS and Sales to understand client and user needs. 
• Monitor competitor benefits programmes, pricing and customer incentives. 
• Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities. 

• Build sales collateral, ROI tools, benefit explainer packs and vertical-specific positioning. 
• Support Sales on strategic pitches for benefit-led programmes. 
• Equip CS with adoption frameworks to increase end-user utilisation. 

• Ensure all programmes meet commercial, operational and compliance standards. 
• Maintain consistent naming, positioning and documentation across materials. 
• Govern promotional activity to protect margin and brand alignment. 

Experience and Skills You Need in this Role:

• Proven experience in proposition management, product marketing, commercial strategy or category/benefit management. 
• Demonstrated experience in retail programmes, employee benefits, rewards, or consumer value propositions. 
• Strong understanding of commercial levers in discount/benefit ecosystems. 
• Proven success influencing product development and shaping commercial offerings. 
• Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS. 
• Commercial Acumen: Understands margins, programme structures, benefits economics, and promotional strategy. 
• Narrative & Positioning: Proven ability to craft compelling value stories for discount programmes and benefits. 
• GTM Expertise: Skilled in turning programme changes into clear, impactful GTM activity. 
• Analytical Insight: Comfortable analysing merchant performance, utilisation trends, and customer data. 
• Cross-Functional Influence: Works well with merchant teams, global partners, product, finance and commercial leadership. 
• Execution Excellence: Structured, disciplined, and able to produce high-quality GTM assets quickly. 

The Interview Process:

• Screening call with member of the Talent Acquisition Team
• First stage interview with Head of GTM & Proposition and Sales Enablement Manager 
• Final interview with Head of GTM & Proposition and Director of Commercial Excellence