Community Manager

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><h3>About Studio X</h3> <p>WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.</p> <p>We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.</p> <p>Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.</p> <p>Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.</p> <h3>Who we're looking for:</h3> <p>The Community Manager owns social media channels (primarily Instagram) ensuring brand guidelines are followed, finalizing content calendars with the category director, and driving local engagement mechanisms while supporting community leads through cluster-based media and social relationships. We are looking for someone with hands-on experience in community engagement, shooting on-ground content, and proactively driving conversations to enhance brand presence and audience interaction.</p> <h3>What you'll be doing:</h3> <ul> <li class="whitespace-normal break-words"><strong>Manage social media channels</strong> across brands and platforms through community moderation and engagement with proactive content aligned to brand voice</li> <li class="whitespace-normal break-words"><strong>Finalize content calendars</strong> with category director and manage publishing of organic content on local social channels</li> <li class="whitespace-normal break-words"><strong>Participate in creative briefs</strong> and brainstorming sessions, providing community-first concepts based on community/influencer insights</li> <li class="whitespace-normal break-words"><strong>Draft social media captions</strong> and respond to comments/DMs while proactively engaging with market opportunities</li> <li class="whitespace-normal break-words"><strong>Monitor local conversations and trends</strong> to identify engagement opportunities with trending topics, influencers, and brand collaborations</li> <li class="whitespace-normal break-words"><strong>Actively engage with users</strong> to foster positive brand sentiment and handle real-time interactions following brand tone of voice</li> <li class="whitespace-normal break-words"><strong>Collaborate with insights, creative, and media teams</strong> to ensure local market behaviors are considered in content strategies</li> <li class="whitespace-normal break-words"><strong>Ensure proper content tagging</strong> in Sprinklr for performance tracking and provide regular community management reports</li> <li class="whitespace-normal break-words"><strong>Work with social analysts</strong> to track consumer sentiment and adapt content strategies in real-time</li> <li class="whitespace-normal break-words"><strong>Maintain cultural sensitivity</strong> and communicate in native market language while preserving brand tone of voice</li> <li class="whitespace-normal break-words"><strong>Support content creation</strong> during shoots, activations, and on-ground events</li> <li class="whitespace-normal break-words"><strong>Drive platform inspiration</strong> by maintaining close connections with social platforms for content creation opportunities</li> </ul> <h3>What you'll need:</h3> <ul> <li>4+ years of experience</li> <li>Social media platform expertise with strong focus on Instagram management</li> <li>Sprinklr proficiency for content tagging and performance monitoring</li> <li>Content creation including on-ground shooting and activation support experience</li> <li>Experience publishing and scheduling tools for organic content management</li> <li>Community engagement and real-time interaction management</li> <li>Understanding of the importance of brand voice consistency across all communications and responses</li> <li>Local market intelligence and cultural sensitivity awareness</li> <li>Creative ideation and community-first concept development experience</li> <li>Cross-functional experience&nbsp;with insights, creative, and media teams</li> <li>Performance reporting and actionable insights generation</li> <li>Trend monitoring and opportunity identification for brand engagement</li> <li>Brand tone of voice expertise and consistency</li> <li>Real-time response capabilities for comments and direct messages</li> <li>Proactive engagement skills for community building</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>