Consultant Confirmé en Gestion de Campagnes CRM (F/H)

Paris1d ago

About the role

<div class="content-intro"><h3>Who We Are</h3> VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a>.</div>Qui sommes-nous ?  VML Consulting (anciennement Velvet Consulting) est un cabinet conseil spécialisé dans la transformation de l’expérience client, appartenant au groupe WPP, leader mondial de la communication. Nous accompagnons nos clients dans leurs projets Data, Marketing et Technologie pour leur permettre d’activer pleinement la valeur de leurs données.  Au-delà de VML Consulting, VML Enterprise Solutions réunit les expertises technologiques et data de VML pour accompagner les plus grands défis business. Avec plus de 10 000 experts dans 40+ bureaux à travers le monde, nous combinons conseil, expérience client, commerce et transformation technologique. Les équipes de VML Entreprise Solutions interviennent en IA, ingénierie, data, automatisation et déploiement de plateformes, en partenariat avec les leaders du marché : Adobe, Salesforce, Google, Microsoft, Braze, pour ne citer qu’eux.  Nous recrutons, pour rejoindre notre Business Unit Data, un.e Consultant.e Confirmé.e en gestion de campagnes pour accompagner de grands acteurs du marché (retail, banque, assurance, luxe,..).  Vos missions auprès de nos clients  <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="0" data-aria-level="1">L’optimisation des stratégies de contacts </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Le ciblage et la scénarisation des campagnes CRM en environnement multi-canal </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Le paramétrage des workflows de campagnes  </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">La coordination des campagnes marketing </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">L’analyse des retours et performances des campagnes marketing </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">La formation aux outils de CRM et d’analyse </li> </ul> Votre profil  <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Vous avez entre 2 et 5 ans d’expérience dans la gestion de campagnes marketing, en vous appuyant sur un outil de gestion de campagnes ainsi qu’une affinité avec les données et le marketing.  </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Vous maitrisez impérativement l’une des deux solutions de marketing automation suivantes : Adobe Campaign ou Salesforce Marketing Cloud </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Vous êtes à l’aise avec SQL et HTML/CSS </li> </ul> <ul> <li data-leveltext="-" data-font="Arial Narrow" data-listid="4" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":720,"335559991":360,"469769226":"Arial Narrow","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Vous parlez anglais couramment (nombreux clients internationaux : langue de travail et présentations en anglais) </li> </ul> Vous vous reconnaissez dans ce profil ? Vous avez envie de rejoindre une équipe de passionnés, avec un enthousiasme à toute épreuve ? Vous voulez intégrer une structure collaborative, qui vous garantit une réelle montée en compétences, portée par un groupe à la pointe de la créativité et de la technologie ? Postulez ! Nous serons ravis de vous rencontrer !   #LI-EMEA<div class="content-conclusion">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on <a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</div>

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