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Senior Consumer Public Relations Manager
Fetch
WorldwideRemote2w ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
- Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
- Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
- Translate business initiatives into culturally relevant narratives that resonate with consumers and media.
- Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
- Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
- Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
- Manage rapid-response communications opportunities, as needed.
- Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
- Develop communications strategies around celebrity, creator, and brand partnership programs.
- Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles.
- Support event-based pr, irl activations, and major company announcements.
- Lead external PR agency relationships, ensuring alignment with business priorities and measurable performance outcomes.
- Manage budgets, scopes of work, and agency deliverables.
- Provide strategic direction and coaching to agency teams to maximize impact and efficiency.
- Establish KPIs and reporting frameworks and scorecard to evaluate communications performance.
- Monitor media coverage, industry trends, competitive activity, and emerging opportunities.
- Deliver executive-ready reporting and insights that demonstrate PR's contribution to brand awareness, engagement, and business objectives.
- 8+ years of experience in public relations, communications, or brand communications.
- Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
- Demonstrated success securing national earned media coverage and managing high-profile campaigns.
- Strong media relationships across consumer, lifestyle, business, and technology outlets.
- Exceptional written, verbal, and presentation skills.
- Experience managing PR agencies and cross-functional stakeholder relationships.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Proven ability to translate complex business strategies into compelling external narratives.
- Experience working in-house at a consumer technology company.
- Experience supporting product launches and integrated marketing campaigns.
- Familiarity with influencer, creator, and social amplification strategies.
- Experience with executive communications and media training.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Perks & benefits
- 401k
- Vision Insurance
- Unlimited Vacation
- Paid Time Off
- Pension Matching
- Learning Budget
- Equity Compensation
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